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Online Wildfire Over Hollywood Hypocrisy
Hollywood’s glitterati are increasingly getting unwanted star treatment. Scrappy digital media eagerly acts as a megaphone spraying indiscretions like a firehose. Online media blasts alleged Hollywood’s green-climate hypocrisy as evidenced by the tsunami of garbage after Sunday’s Oscar awards ceremony. Pictured above is a Facebook screen grab of Emma Stone eating from a cardboard box and separately garbage strewn in the empty auditorium after the Oscars. “Fans’ fury over ‘dirty’ celebrities is just getting started,” says a California Post/New York…
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‘Bride’ Tagline Aims to Shock
Faced with a difficult movie to market, Warner Bros. Pictures went to the edge of good taste with key copy line “Here Comes the F*%#ing Bride!” The character salad in…
‘Scream 7’ Divides Critics, Audiences
Professional film critics trashed “Scream 7” but audiences paid no attention. The horror film opened to a blockbuster cinema premiere (above, the sinister Ghostface character unleashes movie mayhem!). The disconnect…
Film Merchandise Wows Toy Fair
The toy industry expects an extraordinary lift from film-related licensed merchandise this year. Trade show Toy Fair, which ended in New York this week, generated lots of buzz for movie-related…
Six Films Showcased During Super Bowl
Six movie-focused TV commercials aired during the Super Bowl, shining in what is the most expensive advertising platform. The NFL football championship game averaged 125 million people — TV’s biggest…
Devotees Lift ‘Melania’ Past Critics’ Barbs
Most film critics panned the first lady documentary “Melania,” even going outside their professional-reviewer roles to promise that the movie would bomb in cinemas. But mean-spirited film critics proved inept…
Luxury Wristwatches Star in Hollywood
The luxury wristwatch industry is going ga-ga over product placements on celebrities at awards shows. Leonardo DiCaprio and George Clooney are among the stars conspicuously flashing pricey time-piece metal for…
Microsoft Wants to Reward You!
Movie theaters have their loyalty/rewards programs and so little surprise that tech giant Microsoft offers a rewards program whose prizes include permanent digital copies of movies. The Microsoft Rewards initiative…
Art Forgery: Kevin James Goes Undercover
Comedian Kevin James promotes his romantic comedy film “Solo Mio” as an unrelated character in online videos without identifying himself or the movie. James dropped videos on social media weeks…
Celebrity Skin Sells Films
Lionsgate’s creepy drama “The Housemaid” is tracking toward a decent $35 million premiere weekend, helped in part by star Sydney Sweeney ginning up publicity with a topless photo. The pretty…