The late actor Val Kilmer is resurrected in a movie trailer via artificial intelligence technology, in a film marketing milestone. Kilmer, who died a year ago and is famous for his “Top Gun” roles, is re-created for independent-made western “As Deep as the Grave” (trailer screen grab with Kilmer above). “The footage includes Kilmer at various ages — at one point, he’s a … [Read more...] about AI Resurrects Actor for Trailer
movie trailers
Hard-Action Trailer Targets Fanboys
What do the professional film critics say? This audience doesn’t care. What’s the plot of the movie? It’s immaterial. Welcome to the world of the hard-action film trailers. Liongate acquired distribution rights to the Hong Kong martial arts film “The Furious” for May 29 cinema premiere in North America (U.S. and Canada). It’s R-rated and the trailer is a case study … [Read more...] about Hard-Action Trailer Targets Fanboys
‘F1’ Film Trailer Smacks iPhones
The Apple trailer for its “F1: The Movie” makes its iPhones vibrate, in a new wrinkle. The author experienced the trailer that physically rattles an iPhone, finding the “haptic” accompaniment is a little gimmicky (haptic means multi-sensory experience). “In the two-minute trailer, whenever an F1 car is in motion on the screen, your iPhone will vibrate with an intensity … [Read more...] about ‘F1’ Film Trailer Smacks iPhones
Fan-Made Film Trailers Flourish
Hollywood trade-news website Deadline.com blows the lid off the murky world of unauthorized, fan-made movie trailers. The trailers splice together bits from legitimate Hollywood content that is coupled with manufactured material, often created with artificial intelligence technology. (Pictured above is a screen grab of a fan-made trailer with John Travolta as Superman in a … [Read more...] about Fan-Made Film Trailers Flourish
Netflix Film Gets ‘Nose’-ticed
The Netflix-produced movie about composer/conductor Leonard Bernstein is getting unexpected publicity because of star Bradley Cooper’s prominent prosthetic nose in its trailer. Cooper portrays the late Bernstein in “Maestro,” which is also the actor’s second time as a director. He also co-wrote the film. Critics snipe that the large nose is an antisemitic swipe since it's … [Read more...] about Netflix Film Gets ‘Nose’-ticed
Taco Bell Parodies Horror Film Trailers
Movie trailers are ingrained in popular culture evidenced by others imitating. These include TV series promotions trying to capture a cinema-like prestige and consumer goods, such as the Taco Bell restaurant chain. “The Craving” advertising campaign for Taco Bell spoofs youth horror film trailers. It’s the sixth round of Taco Bell TV commercials playing off film trailers, … [Read more...] about Taco Bell Parodies Horror Film Trailers
‘Joker’ Trailer Presses Violence Buttons
Movie marketers aim to create marketing messages that elicit an emotional response from consumers, and “Joker” takes this notion to an extreme. A new trailer projecting film violence created a real-world uproar of worries that the Warner Bros. comic book adaptation of “Joker” will trigger unbalanced people to acts of mayhem. A New York Post story (see below) quotes … [Read more...] about ‘Joker’ Trailer Presses Violence Buttons
Some Movie Trailers Skip Digital
Sidestepping the saturated digital landscape, movie marketers are screening some trailers only in-theaters. For example, Warner Bros. Pictures is making a 40-second teaser for "Birds of Prey: Harley Quinn" is seen only as attached to the studio's horror yarn "It: Chapter Two." Writes Richard Newby in the Hollywood Reporter: "Warner Bros. took a similar route with the … [Read more...] about Some Movie Trailers Skip Digital
‘Emoji’ Movie Claims First Cell-phone Trailer
I’m always on the look-out for movie marketing firsts, and here Sony Pictures claims one. Sony Pictures rolled out what it asserts is the “world's first-ever vertical movie trailer designed especially for mobile users” for animated “The Emoji Movie.” The not-yet-rated “Emoji Movie” is scheduled for domestic theatrical premiere Aug. 4, 2017, so this is a long-lead marketing … [Read more...] about ‘Emoji’ Movie Claims First Cell-phone Trailer
Movie Trailers Increasingly Reveal Spoilers
We're in an era of "tell-all trailers" for movies. An Entertainment Weekly article suggests that movie trailers contain spoilers and reveal too much, citing "Southpaw," "Jurassic World" and "Terminator Genisys." "According to experts in the trailer-making business, the more audiences know, the likelier they are to go," says the ET article by Joe McGovern. The article quotes … [Read more...] about Movie Trailers Increasingly Reveal Spoilers