Samsung rolls out a multilevel promotional tie-in with “Spider-Man: Brand New Day,” which audience tracking says is poised for a blockbuster run. Sony Pictures premieres “Spider-Man: Brand New Day” on July 31 in domestic cinemas (U.S. and Canada). The marketing campaign plays out with these interconnected strands: In a product placement, the Samsung logo is visible in the … [Read more...] about Samsung Ignites ‘Spider-Man’ Glow
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Minions Drop ‘Easter Eggs’ on Hollywood
Hollywood’s silent film era is remembered lovingly and humorously in “Minions & Monsters” with “Easter eggs” stuffed in the animated film (above a trailer screen grab). An “Easter egg” is an embedded element that conveys hidden meaning, and those nuggets ignited a social media buzz for “Minions.” For example, Cartoon Clubhouse on YouTube posted a 20-minute ”30+ CRAZY … [Read more...] about Minions Drop ‘Easter Eggs’ on Hollywood
Online Wildfire Over Hollywood Hypocrisy
Hollywood’s glitterati are increasingly getting unwanted star treatment. Scrappy digital media eagerly acts as a megaphone spraying indiscretions like a firehose. Online media blasts alleged Hollywood’s green-climate hypocrisy as evidenced by the tsunami of garbage after Sunday’s Oscar awards ceremony. Pictured above is a Facebook screen grab of Emma Stone eating from a … [Read more...] about Online Wildfire Over Hollywood Hypocrisy
Six Films Showcased During Super Bowl
Six movie-focused TV commercials aired during the Super Bowl, shining in what is the most expensive advertising platform. The NFL football championship game averaged 125 million people — TV’s biggest audience — in the U.S. and Canada with 30-second commercials priced $8 million to $10 million each. The six are for Netflix’s “The Adventures of Cliff Booth”; Disney’s “Star … [Read more...] about Six Films Showcased During Super Bowl
Luxury Wristwatches Star in Hollywood
The luxury wristwatch industry is going ga-ga over product placements on celebrities at awards shows. Leonardo DiCaprio and George Clooney are among the stars conspicuously flashing pricey time-piece metal for TV and photographers at Sunday’s Golden Globe awards. A Hollywood Reporter magazine story summed up with the headline: “Leonardo DiCaprio Really Wanted You to See His … [Read more...] about Luxury Wristwatches Star in Hollywood
Microsoft Wants to Reward You!
Movie theaters have their loyalty/rewards programs and so little surprise that tech giant Microsoft offers a rewards program whose prizes include permanent digital copies of movies. The Microsoft Rewards initiative recently blasted an ezine to consumers offering (pictured above) 2024’s “BeetleJuice BeetleJuice,” the 1939 version of “Wizard of Oz” and 2021’s “Dune,” as well … [Read more...] about Microsoft Wants to Reward You!
Art Forgery: Kevin James Goes Undercover
Comedian Kevin James promotes his romantic comedy film “Solo Mio” as an unrelated character in online videos without identifying himself or the movie. James dropped videos on social media weeks ago presenting himself as art teacher Matt Taylor delivering earnest learning tips. The publicity ploy garnered growing attention from celebrity news outlets over time. The Parade … [Read more...] about Art Forgery: Kevin James Goes Undercover
Experiential Adaptations Tout Filmdom
Movie properties are being transplanted into other venues, for fun and profit. Beloved 1939 classic “The Wizard of Oz” is being staged in an immersive experience at the mammoth Las Vegas Sphere arena (screen grab pictured above of a promotional image). Also, Netflix is soon launching Netflix House, which is envisioned as a retail chain of permanent physical entertainment … [Read more...] about Experiential Adaptations Tout Filmdom
Attribution Exercise: Content Driving Subscriptions
Audience-researcher Parrot Analytics developed what it calls its Content Valuation system that attributes specific numbers of subscriber growth at video streaming platforms to specific program content. “Examples of titles that illustrate [Disney+] ‘Streaming Window of Theatrical Movies’ strength in 1H25 [first half of calendar 2025] include ‘Deadpool & Wolverine,’ … [Read more...] about Attribution Exercise: Content Driving Subscriptions
‘F1’ Film Trailer Smacks iPhones
The Apple trailer for its “F1: The Movie” makes its iPhones vibrate, in a new wrinkle. The author experienced the trailer that physically rattles an iPhone, finding the “haptic” accompaniment is a little gimmicky (haptic means multi-sensory experience). “In the two-minute trailer, whenever an F1 car is in motion on the screen, your iPhone will vibrate with an intensity … [Read more...] about ‘F1’ Film Trailer Smacks iPhones