Teen, young adult and middle-aged consumers increasingly embrace elements of popular cultural to define themselves, which prompts movie research to sometimes miss their preferences. A 37-page research analysis titled “Fandom in Focus: How Cinema Will Captivate Passionate Audiences in 2026” makes the case for needing a new yardstick to measure youth audiences. The report is … [Read more...] about Defining Cinema Audiences by Passions
Change up: Netflix Warms to Cinema
Video streamers are pumping up their theatrical slates, which is good for film supply to cinema. Amazon MGM Studios mapped out a dozen theatricals this year premiering in cinemas, in what gives it a major-studio-like profile. Now, colossus Netflix is putting one foot forward. The largest streamer with 325 million paid subscribers globally, Netflix upgraded sci-fi fantasy … [Read more...] about Change up: Netflix Warms to Cinema
‘Scary’ Film Marketing Mocks ‘Michael’
The new blockbuster Michael Jackson biography movie gets zinged by another movie with the marketing messaging that the late King of Pop is “Touching Fans Everywhere.” Oh, dear! The satirical comedy film “Scary Movie 6” hoists an eerie image that is unmistakably Jackson (poster image above) in its advertising that incorporates the “touching” phrase. That image and verbiage … [Read more...] about ‘Scary’ Film Marketing Mocks ‘Michael’
AI Resurrects Actor for Trailer
The late actor Val Kilmer is resurrected in a movie trailer via artificial intelligence technology, in a film marketing milestone. Kilmer, who died a year ago and is famous for his “Top Gun” roles, is re-created for independent-made western “As Deep as the Grave” (trailer screen grab with Kilmer above). “The footage includes Kilmer at various ages — at one point, he’s a … [Read more...] about AI Resurrects Actor for Trailer
Kids Demographic Revives Cinema
The kids demographic continues to carry cinema to prosperity. Children-oriented animated feature film “The Super Mario Galaxy Movie” (image above) from Universal Pictures is the latest example, bagging a staggering $131 million in domestic boxoffice over the three-day Easter-holiday weekend (and $190 million for five days when including Wednesday and Thursday). Its ticket … [Read more...] about Kids Demographic Revives Cinema
Hard-Action Trailer Targets Fanboys
What do the professional film critics say? This audience doesn’t care. What’s the plot of the movie? It’s immaterial. Welcome to the world of the hard-action film trailers. Liongate acquired distribution rights to the Hong Kong martial arts film “The Furious” for May 29 cinema premiere in North America (U.S. and Canada). It’s R-rated and the trailer is a case study … [Read more...] about Hard-Action Trailer Targets Fanboys
Online Wildfire Over Hollywood Hypocrisy
Hollywood’s glitterati are increasingly getting unwanted star treatment. Scrappy digital media eagerly acts as a megaphone spraying indiscretions like a firehose. Online media blasts alleged Hollywood’s green-climate hypocrisy as evidenced by the tsunami of garbage after Sunday’s Oscar awards ceremony. Pictured above is a Facebook screen grab of Emma Stone eating from a … [Read more...] about Online Wildfire Over Hollywood Hypocrisy
‘Bride’ Tagline Aims to Shock
Faced with a difficult movie to market, Warner Bros. Pictures went to the edge of good taste with key copy line “Here Comes the F*%#ing Bride!” The character salad in the text clearly suggests a curse word to promote “The Bride!” The shock-treatment language (image above is from a “The Bride!” marketing email) did not help. The R-rated horror drama bombed its opening weekend … [Read more...] about ‘Bride’ Tagline Aims to Shock
‘Scream 7’ Divides Critics, Audiences
Professional film critics trashed “Scream 7” but audiences paid no attention. The horror film opened to a blockbuster cinema premiere (above, the sinister Ghostface character unleashes movie mayhem!). The disconnect between pros and fanboys is striking. The Paramount Pictures release averaged a 77% favorable on Rotten Tomatoes (called the Popcornmeter), with above 60% is … [Read more...] about ‘Scream 7’ Divides Critics, Audiences
Film Merchandise Wows Toy Fair
The toy industry expects an extraordinary lift from film-related licensed merchandise this year. Trade show Toy Fair, which ended in New York this week, generated lots of buzz for movie-related toys from journalists and film fans (the polished Stormtroopers screengrab above from YouTube about Toy Fair is by a New Zealand couple who are “Star Wars” aficionados). The … [Read more...] about Film Merchandise Wows Toy Fair