Warner Bros. Pictures mounts a tie-in with artificial intelligence service ChatGPT promoting “Supergirl” that also enable moviegoers to directly buy cinema tickets (ChatGPT screen movie grab above). Online ticketer Fandango is part of the promotion. A press release hails the marketing initiative as a “first-of-its-kind ticketing promotion.” AI is washing across film … [Read more...] about Warner Taps AI for Ticket Sales
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Netflix Markets Titles, Less the Brand
Netflix is shifting its marketing focus to individual titles instead of its brand, finding a general messaging of value and breadth-of-content is no longer compelling, according to a New York Times article. The video streaming industry leader, with 230 million subscribers worldwide, finds subscribers restless and prone to canceling to jump to emerging competition from … [Read more...] about Netflix Markets Titles, Less the Brand