The experience of Pan Am…First around the world and beyond. So if your business takes you out of this world, enjoy the speed and comfort of a Pan Am space clipper with convenient non-stops to the moon and all the major space stations. At Pan Am, the sky is no longer the limit..."2010: The Year We Make Contact" Movie audiences undoubtedly will get a chuckle from the preceding … [Read more...] about Futuristic Product Placements in Films
‘Jedi’ Unleashes Merchandise Blitz
In 1983, the eagerly awaited third film of the “Star Wars” cinema saga shapes up as much a potential blockbuster in merchandising and promotional tie-ins as it is expected to be at the box office. Two major packaged goods marketers – Coca-Cola and Procter & Gamble – and a fast-food chain – Burger King – plan national promotions tied to the $35 million production of “Star … [Read more...] about ‘Jedi’ Unleashes Merchandise Blitz