A common refrain from news reports about 2006 cinema industry stats is that the U.S. average marketing spend per major studio film dipped 4.4%, according to data from the major studio trade group the MPAA. The figures cover the United States. While the math is correct, I disagree with the conclusion. More films were released in 2016, or precisely 11% more. So even if … [Read more...] about Cinema Marketing Cost Up, Not Down in ’06
Disney Embraces Milder Family Films
Finding darker films like “The Alamo” and “Hidalgo” flopped, Walt Disney Studios put more emphasis on family friendly films with softer edges. The thinking is milder is good fit with the Disney brand, according to a “New York Times” article. First up in this drive is chasing-history yarn “National Treasure.” The "NYT" article by Neal Koch says that Disney is “planning … [Read more...] about Disney Embraces Milder Family Films
Futuristic Product Placements in Films
The experience of Pan Am…First around the world and beyond. So if your business takes you out of this world, enjoy the speed and comfort of a Pan Am space clipper with convenient non-stops to the moon and all the major space stations. At Pan Am, the sky is no longer the limit..."2010: The Year We Make Contact" Movie audiences undoubtedly will get a chuckle from the preceding … [Read more...] about Futuristic Product Placements in Films
‘Jedi’ Unleashes Merchandise Blitz
In 1983, the eagerly awaited third film of the “Star Wars” cinema saga shapes up as much a potential blockbuster in merchandising and promotional tie-ins as it is expected to be at the box office. Two major packaged goods marketers – Coca-Cola and Procter & Gamble – and a fast-food chain – Burger King – plan national promotions tied to the $35 million production of “Star … [Read more...] about ‘Jedi’ Unleashes Merchandise Blitz