A popular pre-schoolers toy brand books a one-time special movie screening "Thomas & Friends On The Big Screen" via Fathom Events. It’s part of a budding trend of non-theatrical audio/visual content showing one or a few times, mostly in slots when cinemas would otherwise be dark. "Thomas & Friends" played once at a 10 a.m. Saturday screening time with its … [Read more...] about Toy Brand Screens in Cinema
Goofy ‘Simpsons’ Promotions Multiply
The theatrical film adaptation of “The Simpsons” carries over the goofy TV animated property into product placements and promotions. 20th Century Fox is scheduled to premiere “The Simpson” in domestic theatrical July 25. The PG 13-rated animated film reportedly cost $70 million to make. Normally, product placements insert familiar corporate brands in a movie, but in a … [Read more...] about Goofy ‘Simpsons’ Promotions Multiply
Cell Phone Marketing Gains Traction
Movie distributors have placed ads and promotions on mobile telephones only sparingly, emphasizing Internet websites patronized by consumers using a PC. But mobile looks to shake off its backwater status as cell phones become more sophisticated with web browsing, voice messages blasts and video. Theatrical marketing campaigns for mobile include voice messages from stars such … [Read more...] about Cell Phone Marketing Gains Traction
Mystery Trailer for “Cloverfield’
Paramount Pictures’ unconventional cinema trailer that is attached to its “Transformers” blockbuster got moviegoers talking the next day around the water coolers at work, according to “USA Today.” The trailer, which doesn’t name the film (“Cloverfield”), presents a rooftop party populated by yuppies in urban Manhattan in documentary style that is disrupted by fireballs in … [Read more...] about Mystery Trailer for “Cloverfield’
MySpace Creates Cinema Trailer Hub
While riding high in 2007, social media website MySpace creates a movie video trailer community with indie distributor Lions Gate as its inaugural promotional partner. The cinema section is dubbed MySpace Trailer Park. A press release quotes MySpace CEO Chris DeWolfe saying that the trailer community “speaks to users who want to discover and virally share these videos.” … [Read more...] about MySpace Creates Cinema Trailer Hub
Cinema Marketing Cost Up, Not Down in ’06
A common refrain from news reports about 2006 cinema industry stats is that the U.S. average marketing spend per major studio film dipped 4.4%, according to data from the major studio trade group the MPAA. The figures cover the United States. While the math is correct, I disagree with the conclusion. More films were released in 2016, or precisely 11% more. So even if … [Read more...] about Cinema Marketing Cost Up, Not Down in ’06
Disney Embraces Milder Family Films
Finding darker films like “The Alamo” and “Hidalgo” flopped, Walt Disney Studios put more emphasis on family friendly films with softer edges. The thinking is milder is good fit with the Disney brand, according to a “New York Times” article. First up in this drive is chasing-history yarn “National Treasure.” The "NYT" article by Neal Koch says that Disney is “planning … [Read more...] about Disney Embraces Milder Family Films
Futuristic Product Placements in Films
The experience of Pan Am…First around the world and beyond. So if your business takes you out of this world, enjoy the speed and comfort of a Pan Am space clipper with convenient non-stops to the moon and all the major space stations. At Pan Am, the sky is no longer the limit..."2010: The Year We Make Contact" Movie audiences undoubtedly will get a chuckle from the preceding … [Read more...] about Futuristic Product Placements in Films
‘Jedi’ Unleashes Merchandise Blitz
In 1983, the eagerly awaited third film of the “Star Wars” cinema saga shapes up as much a potential blockbuster in merchandising and promotional tie-ins as it is expected to be at the box office. Two major packaged goods marketers – Coca-Cola and Procter & Gamble – and a fast-food chain – Burger King – plan national promotions tied to the $35 million production of “Star … [Read more...] about ‘Jedi’ Unleashes Merchandise Blitz