Top Hollywood film talent is increasingly comfortable endorsing products and services, evidenced most recently by Timothée Chalamet and director James Mangold shilling for Lucid electric cars. The actor and the director/writer collaborated for hit theatrical movie “A Complete Unknown,” with both getting Oscar nominations for the Bob Dylan-biographical flick. Above, Chalamet … [Read more...] about Film Talent Stars as Hucksters
Experiential Adaptations Tout Filmdom
Movie properties are being transplanted into other venues, for fun and profit. Beloved 1939 classic “The Wizard of Oz” is being staged in an immersive experience at the mammoth Las Vegas Sphere arena (screen grab pictured above of a promotional image). Also, Netflix is soon launching Netflix House, which is envisioned as a retail chain of permanent physical entertainment … [Read more...] about Experiential Adaptations Tout Filmdom
Amazon Film Panned But Viewership Huge
Amazon Prime’s adaptation of sci-fi classic “The War of the Worlds” is drubbed by critics as the worst film of the year, but it’s topping the video streaming viewing charts. The new “War of the Worlds” has a rock-bottom 3% approval in the Tomatometer metric for aggregate professional critics’ reviews. The lowest favorable rating on the Rotten Tomatoes digital website devoted … [Read more...] about Amazon Film Panned But Viewership Huge
Attribution Exercise: Content Driving Subscriptions
Audience-researcher Parrot Analytics developed what it calls its Content Valuation system that attributes specific numbers of subscriber growth at video streaming platforms to specific program content. “Examples of titles that illustrate [Disney+] ‘Streaming Window of Theatrical Movies’ strength in 1H25 [first half of calendar 2025] include ‘Deadpool & Wolverine,’ … [Read more...] about Attribution Exercise: Content Driving Subscriptions
‘F1’ Success Revs Up Apple Films
The cinema success of car-racing yarn “F1: The Movie” propels Apple TV+’s original film ambitions that have been an enigma since the late Steve Jobs ran the tech giant. In 2007, journalists demanded to know why the company didn’t drop its then-foundering Apple TV hardware product suite, to which Jobs answered, “For us, Apple TV is just a hobby.” That flip reply drew chuckles … [Read more...] about ‘F1’ Success Revs Up Apple Films
‘F1’ Film Trailer Smacks iPhones
The Apple trailer for its “F1: The Movie” makes its iPhones vibrate, in a new wrinkle. The author experienced the trailer that physically rattles an iPhone, finding the “haptic” accompaniment is a little gimmicky (haptic means multi-sensory experience). “In the two-minute trailer, whenever an F1 car is in motion on the screen, your iPhone will vibrate with an intensity … [Read more...] about ‘F1’ Film Trailer Smacks iPhones
Cruise’s Sport Glasses on a ‘Mission’
Tom Cruise wears Oakley-branded sport eyewear prominently in death-defying stunts in “Mission: Impossible – The Final Reckoning,” putting the EssilorLuxottica label in the spotlight. Cruise is seen close-up hanging on to a flying prop airplane (image above) while wearing clear wrap-around Oakley sport glasses, and the image is in marketing materials as well as the movie … [Read more...] about Cruise’s Sport Glasses on a ‘Mission’
‘Lilo’ Propelled by Merchandise Boom
Walt Disney Studios bet that live-action kids film “Lilo & Stitch,” which opened to blockbuster boxoffice, was worth a remake. The original generates a billion dollars a year in licensed merchandise sales stemming from the 2002 all-animated film of the same name. “Last year alone, 'Lilo & Stitch' consumer products generated an estimated $2.5 billion-plus, … [Read more...] about ‘Lilo’ Propelled by Merchandise Boom
Film Fest Ovations Stoke Marketing
Lengthy audience standing ovations have become de rigueur for premieres at the Cannes Film Festival, which provides a marketing tool for publicity. In the image above, the Cannes fest premiere for “Being Maria” gets a standing ovation in 2024 for director Jessica Palud and Matt Dillon (at center). Photo: John Sears - CC. A Deadline.com story by Nancy Tartaglione notes … [Read more...] about Film Fest Ovations Stoke Marketing
Radio Pitches Wide Reach for Movie Ads
The radio industry makes the case for the movie industry to shift a modest slice of its paid-advertising campaigns to double its audience reach. The pitch is to reallocate 20% of the big spending Hollywood makes in linear TV over to audio advertising, which results in no extra cost since the end-total is unchanged. In the data grid (image above), the third column estimates … [Read more...] about Radio Pitches Wide Reach for Movie Ads