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Cell Phone Marketing Gains Traction

July 16, 2007 by Robert Marich Leave a Comment

'Hot Fuzz" mobile interface.

Movie distributors have placed ads and promotions on mobile telephones only sparingly, emphasizing Internet websites patronized by consumers using a PC. But mobile looks to shake off its backwater status as cell phones become more sophisticated with web browsing, voice messages blasts and video. Theatrical marketing campaigns for mobile include voice messages from stars such … [Read more...] about Cell Phone Marketing Gains Traction

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