The nation’s second largest theater, AMC Entertainment has completely revamped its consumer marketing in the past few years. Now the bulk of marketing spending goes into digital, instead of print newspapers, such as online digital platforms where consumer like to express their opinions about movies. “Social media is pervasive and consumers expect brands to be in social … [Read more...] about AMC Revamps Consumer Marketing
demographics
Raunchy ‘Ted’ Thrives Online
The marketing campaign for Universal Pictures comedy "Ted" emphasized online, where promotional content could be raunchy and outrageous like the R-rated movie. Traditional media such as TV doesn't allow swear words and overt sexual content, such as this Tweet credited to the teddy bear movie character, "Do I get to have sex with the chick from 'Brave' now?" in a naughty … [Read more...] about Raunchy ‘Ted’ Thrives Online
TV Shows, Females Jumping at Comic-Con
TV programs -- not theatrical films -- took the spotlight at the Comic-Con enthusiast convention July 12-15. “Other than a blow-out panel for the upcoming fifth and final movie in the ‘Twilight’ series, there didn’t seem to be a single movie event here that made a significant impact with the crowd of approximately 125,000 genre fans,” wrote Ed Martin in Media Post. The … [Read more...] about TV Shows, Females Jumping at Comic-Con
‘Spidey’ Promos Target Females
Sony Pictures aims its $200 million in third-party marketing support for “The Amazing Spider-Man” at women, figuring that is the elusive demographic for the PG-13 film that will open July 3. “To do that,” says a Variety story by Marc Graser, “Kellogg’s and beauty brand OPI are now in the mix with companies like Carl’s Jr., Twizzler, Schick, Walmart and Target in the U.S. to … [Read more...] about ‘Spidey’ Promos Target Females
R-rated ‘Prometheus’ Nabs Promos
20th Century Fox’s sci-fi yarn “Prometheus” lined up major tie-in partnerships with Coors, Verizon, and Amazon, according to Variety. The Coors alliance is the brewer’s first movie deal in six years. The R-rated sci-fi film from Ridley Scott (“Alien”, “Blade Runner” and “Gladiator”) will premiere June 8. The Variety article by Marc Graser observes that R-rated films … [Read more...] about R-rated ‘Prometheus’ Nabs Promos
Age-restricted ‘Kick-Ass’ Trailer Leaks
Independent film distributors tend to push the decency envelope and a “New York Times” articles says that’s just what’s happening with Lions Gate Films’ audience-restricted trailer for R-rated “Kick-Ass.” “A trailer for the forthcoming film ‘Kick-Ass’ that depicts (a 11-year-old girl character named Hit Girl) wielding a gun and using highly, highly profane … [Read more...] about Age-restricted ‘Kick-Ass’ Trailer Leaks
Cigarette Tussle Over ‘Avatar’
Cigarette smoking is increasingly drawing ire from activists who want an R-rating slapped on any film with characters puffing as a child protection measure. A “New York Times” article by A.O. Scott said smoking seems to be the enduring controversy from 20th Century Fox’s “Avatar”—the blockbuster in which viewers claim to see all kinds of other messages. In the PG-13 film, … [Read more...] about Cigarette Tussle Over ‘Avatar’
Dark ‘Bones’ Turns to Females
Audience research produced an unexpected finding for “The Lovely Bones,” the PG-13 rated supernatural thriller from Paramount Pictures. Teenage girls and young women liked the film, despite its plot that revolves around a murdered girl who resurrects in the hereafter, says a “Los Angeles Times” article. A by-invitation test screening in Kansas City during November … [Read more...] about Dark ‘Bones’ Turns to Females
Females Dig Scary Movies?
Hollywood has learned that women are a bigger audience for some horror films than men, which is impacting selection of projects and marketing, according to an “Entertainment Weekly” story. “Name any recent horror hit and odds are that female moviegoers bought more tickets than men,” says the “EW” article written by Christine Spines. “And we’re not just talking about … [Read more...] about Females Dig Scary Movies?
Top Indie ‘Fireproof’ Warms Christian Demo
Uplifting martial relationship drama “Fireproof” beat long odds to be last year’s top grossing indie film with $33 million in domestic box office via Samuel Goldwyn Distribution. Marketing targeted the Christian audience that is sometimes called the faith demographic. At its widest distribution, "Fireproof" played at 905 theaters, according to Boxofficemojo.com, which … [Read more...] about Top Indie ‘Fireproof’ Warms Christian Demo