Hollywood’s wrangling with media coverage of weekend box office grosses is a delicate balance of pre-release cajoling, begging and arm twisting in an attempt to manage expectations, writes “Los Angeles Times” columnist Patrick Goldstein. “If your movie doesn't match those opening weekend predictions come Monday morning, you're faced with an onslaught of stories … [Read more...] about Studios Tap Down Outside Expectations
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Film Commercials Wow Viewers, Not Critics
Movie commercials were among the most viewed online after the Super Bowl, according to a researcher. With 10 films ads in Sunday’s pro football championship game, commercials for “Transformers 2: Revenge of the Fallen”, “Angels and Demons” and “G.I. Joe” were most popular among all categories, according to a viral video tracking report issued today by BayTSP. See press release … [Read more...] about Film Commercials Wow Viewers, Not Critics
Hollywood Hugs Comic Book Events
San Diego’s big comic book aficionados’ convention is now firmly on Hollywood’s calendar, reinforced when a well-received presentation two years ago of no-star history epic “300” ignited a blockbuster cinema run, according to a “New York Times” article. So the annual event organized by Comic-Con International goes from of-interest to a vital marketing vehicle. The comic-book … [Read more...] about Hollywood Hugs Comic Book Events
Mystery Billboards Tout ‘Dark Knight’
Warner Bros. Pictures mounts a teaser campaign for the next Batman film “The Dark Knight” that is built around a secondary character but does not mention the “The Dark Knight” itself. The creative is mysterious and one of many online-centric initiatives. Early in the “Dark Knight” marketing campaign, an official website for the film redirected viewers to … [Read more...] about Mystery Billboards Tout ‘Dark Knight’