When “Jurassic Park” approached theatrical release in June 1993, distributor Universal Pictures set a new high in licensed merchandise, lining up 1,000 different categories of products locked up by 100 companies. Director Steven Spielberg and a then lofty $70 million production with cutting edge special effects let the studio make this proposition: the film would … [Read more...] about Original ‘Jurassic’ Spins Off 1,000 Products
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‘Jedi’ Unleashes Merchandise Blitz
In 1983, the eagerly awaited third film of the “Star Wars” cinema saga shapes up as much a potential blockbuster in merchandising and promotional tie-ins as it is expected to be at the box office. Two major packaged goods marketers – Coca-Cola and Procter & Gamble – and a fast-food chain – Burger King – plan national promotions tied to the $35 million production of “Star … [Read more...] about ‘Jedi’ Unleashes Merchandise Blitz