Bruce Willis extends his celebrity endorser deal with Sobieski vodka in exchange for a 3.3% stake in its owner, struggling spirits outfit Belvedere SA of France, and that stake is worth about $4 mil., according to a “Wall Street Journal” article. A non-cash compensation deal is unusual way to bag a famous presenter, though not completely unprecedented as stars get cars, … [Read more...] about Vodka Brand Bags Bruce Willis
product placement
007’s ‘Quantum’ Overflows With Commercialization
The next James Bond 007 spy thriller comes packed with merchandise, product placement, marketing promotions and some complaints of overdoing it on the commercialization front. But a reality is that fans of the spy-thriller movies seem to enjoy the product glitz in overdrive. Some pundits in the UK suggest product placement and promotional tie-ins for “Quantum of Solace” are … [Read more...] about 007’s ‘Quantum’ Overflows With Commercialization
Smithsonian Museum Paid by Fox for Movie Role
20th Century Fox reported paid a $550,000 licensing fee to the Smithsonian Institution in Washington for use of its name in “Night at the Museum: Battle of the Smithsonian.” The 2009 family-adventure film, which starts production shortly, already lays claim to a U.S. theatrical release a year from now on May 22, 2009 and its predecessor was a sleeper hit grossing $251 … [Read more...] about Smithsonian Museum Paid by Fox for Movie Role
Goofy ‘Simpsons’ Promotions Multiply
The theatrical film adaptation of “The Simpsons” carries over the goofy TV animated property into product placements and promotions. 20th Century Fox is scheduled to premiere “The Simpson” in domestic theatrical July 25. The PG 13-rated animated film reportedly cost $70 million to make. Normally, product placements insert familiar corporate brands in a movie, but in a … [Read more...] about Goofy ‘Simpsons’ Promotions Multiply
Futuristic Product Placements in Films
The experience of Pan Am…First around the world and beyond. So if your business takes you out of this world, enjoy the speed and comfort of a Pan Am space clipper with convenient non-stops to the moon and all the major space stations. At Pan Am, the sky is no longer the limit..."2010: The Year We Make Contact" Movie audiences undoubtedly will get a chuckle from the preceding … [Read more...] about Futuristic Product Placements in Films