The Academy Awards again changed champagne sponsorship as Piper-Heidsieck takes the designation for three years of Oscars, after the bubbly brand held it in 1991-92 and 1999. The French company is known for its brut champagnes. “After a few years with Moët & Chandon, in 2013 and 2014, Champagne Thiénot ushered ‘Argo’ and ‘12 Years a Slave’ into the American canon,” says … [Read more...] about Official Champagne for Oscars Changes Again
product placement
Vodka Brand Nabs 007 Film Tie-in
The next James Bond spy adventure film “Spectre” landed a product placement deal with Belvedere vodka. It’s a consumer-product category made famous with the “shaken, not stirred” instruction from the super-cool British movie spy dating back to the 1960s. Sony Pictures will release “Spectre” domestically Nov. 6, 2015. Smirnoff was the prior vodka placement, though other … [Read more...] about Vodka Brand Nabs 007 Film Tie-in
Huckster Antics Dull Stars
It's unimaginable that Jimmy Stewart, Kirk Douglas or John Wayne would have endorsed a perfume at the height of their careers. But it's a new era where movie stars routinely are pitchmen/women for wrist watches (Leonardo DiCaprio for the Tag Heuer brand), cars (Laurence Fishburne for Kia) and fashion (Nicole Kidman for designer Jimmy Choo). And don't forget the stinky … [Read more...] about Huckster Antics Dull Stars
Branded Briefcase Stars in ‘Mitty’ Poster
The Zero Halliburton luggage company placed one of its briefcases in the film “The Secret Life of Walter Mitty” and it is even pictured in the movie’s poster. The briefcase that Ben Stiller holds in the “Mitty” movie and poster is a branded model from the luggage manufacturer. The PG-rated “Mitty” movie was underwhelming at the box office for 20th Century Fox with $55 … [Read more...] about Branded Briefcase Stars in ‘Mitty’ Poster
‘Need For Speed’ Showcases Ford Car
The Ford Mustang car gets a starring role in “Need for Speed” with an on-screen product placement before the same 2015 model appears in automobile dealer showrooms in autumn. It’s derived from the 2013 Shelby GT500. The yet-to-be rated movie premieres March 14 from Disney’s Buena Vista Distribution, which markets for the producer DreamWorks Studios. The “Need For Speed” … [Read more...] about ‘Need For Speed’ Showcases Ford Car
High-end Tie-ins Populate Golden Globes
Marketers of high-end goods and services highlight their appearance at yesterday's Golden Globe Awards, where "12 Years a Slave" and "American Hustle" took top honors. The promotion tie-ins and product placements with the Golden Globes or with talent at the awards are hailed in press releases. These include Forevermark diamonds from De Beers and the LoveGold initiative of … [Read more...] about High-end Tie-ins Populate Golden Globes
Google Stars In Fox’s ‘Internship’
Google arranged a product placement in “The Internship,” which is the Vince Vaughn/Owen Wilson comedy scheduled for June 7 premiere from 20th Century Fox. The movie is rated PG-13 and Google cooperated with “The Internship” that uses its workplace as a backdrop. “Amidst the comedic hijinks, the film indeed delivers a picture of a kind and gentle Google, a company that offers … [Read more...] about Google Stars In Fox’s ‘Internship’
Advocacy Group Rips On-screen Smoking
An anti-smoking advocacy group asserts that audience impressions of characters using tobacco products doubled from 2010 to 2012 in youth-oriented films, “returning to levels of a decade ago.” That’s the upshot from Legacy, a Washington D.C.-based organization funded by tobacco companies in settlements over litigation with government agencies. The Legacy analysis multiplies … [Read more...] about Advocacy Group Rips On-screen Smoking
Audi Car Replaces Acura In Next ‘Iron Man’
An electric-powered Audi luxury car brand replaces Honda's Acura in Walt Disney's "Iron Man 3," according to Bloomberg news service. Audi, which is aggressive about product placement in movies, is owned by German automotive giant Volkswagen. The Tony Stark character, portrayed by Robert Downey Jr. in the "Iron Man" films, will park the Acura supercar he drove last year in … [Read more...] about Audi Car Replaces Acura In Next ‘Iron Man’
Corporate Groupies Reach For Oscar Glow
With the Oscar telecast tomorrow, let’s look at some of the many marketers that attach themselves to the awards without an official affiliation. “This year’s Oscar Celebrity Gifting Suite will be held at an undisclosed location in Beverly Hills,” says an enthusiastic press release for Inance skin care products. “Many celebrities have been waiting for this chance to sample … [Read more...] about Corporate Groupies Reach For Oscar Glow