Domestic theatrical movie releases accounted for five of the 62 expensive TV commercials in the Fox Broadcasting telecast of the Super Bowl football game yesterday. That's in line with the four-to-eight slots in the past. Movies were joined by some relatively-new media cousins: TV services such as the Disney+ streaming service, which accounted or another four paid … [Read more...] about Five Movie Ads Pop in Super Bowl Broadcast
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Swag Bags Overflowing in Awards Season
Swag bags full of loot for celebrities popped up across the Hollywood awards landscape. The Hollywood Reporter published a photo gallery presenting everything “from Pope slippers to 'The Irishman' wine.” At the Golden Globe Awards, 600 official gift bags for males and a like number for females -- whose contents are called “swag” in the vernacular. Contents include … [Read more...] about Swag Bags Overflowing in Awards Season
Cyberspace Hosts ‘Advertiser Unfriendly’ Spots
YouTube is selling advertising around its video streaming content that is raunchy, edgy and controversial—and the top prospect are R-rated movie marketers. Putting forward edgy content runs counter to a broad trend in online media like YouTube of stretching to provide image-conscious advertisers non-controversial content environments. “YouTube wants to help creators who … [Read more...] about Cyberspace Hosts ‘Advertiser Unfriendly’ Spots
Live-streamed Talent Q&As Boost Films
Film distributors are goosing up box office with live question-and-answers with talent before screenings, which get amplified with live video streams, according to the Hollywood Reporter. "Jojo Rabbit," "The Lighthouse," "Parasite" and "Once Upon a Time in Hollywood" are among films with such Q&A and panel discussion initiatives with the theatrical release … [Read more...] about Live-streamed Talent Q&As Boost Films
‘Joker’ Trailer Presses Violence Buttons
Movie marketers aim to create marketing messages that elicit an emotional response from consumers, and “Joker” takes this notion to an extreme. A new trailer projecting film violence created a real-world uproar of worries that the Warner Bros. comic book adaptation of “Joker” will trigger unbalanced people to acts of mayhem. A New York Post story (see below) quotes … [Read more...] about ‘Joker’ Trailer Presses Violence Buttons
Some ‘Twilight’ Moviegoers Suffer Convulsions
News reports indicate a some incidents occurred where moviegoers go into convulsions during a scene replete with flashing visuals in “Twilight: Breaking Dawn--Part One.” These apparently spontaneous attacks of jitters call to mind publicity stunts for pure horror films in the 1950s that promised over-the-top frights. This week’s episodes with the “Twilight” audience, which … [Read more...] about Some ‘Twilight’ Moviegoers Suffer Convulsions