The late actor Val Kilmer is resurrected in a movie trailer via artificial intelligence technology, in a film marketing milestone. Kilmer, who died a year ago and is famous for his “Top Gun” roles, is re-created for independent-made western “As Deep as the Grave” (trailer screen grab with Kilmer above). “The footage includes Kilmer at various ages — at one point, he’s a … [Read more...] about AI Resurrects Actor for Trailer
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Kids Demographic Revives Cinema
The kids demographic continues to carry cinema to prosperity. Children-oriented animated feature film “The Super Mario Galaxy Movie” (image above) from Universal Pictures is the latest example, bagging a staggering $131 million in domestic boxoffice over the three-day Easter-holiday weekend (and $190 million for five days when including Wednesday and Thursday). Its ticket … [Read more...] about Kids Demographic Revives Cinema
Hard-Action Trailer Targets Fanboys
What do the professional film critics say? This audience doesn’t care. What’s the plot of the movie? It’s immaterial. Welcome to the world of the hard-action film trailers. Liongate acquired distribution rights to the Hong Kong martial arts film “The Furious” for May 29 cinema premiere in North America (U.S. and Canada). It’s R-rated and the trailer is a case study … [Read more...] about Hard-Action Trailer Targets Fanboys
Online Wildfire Over Hollywood Hypocrisy
Hollywood’s glitterati are increasingly getting unwanted star treatment. Scrappy digital media eagerly acts as a megaphone spraying indiscretions like a firehose. Online media blasts alleged Hollywood’s green-climate hypocrisy as evidenced by the tsunami of garbage after Sunday’s Oscar awards ceremony. Pictured above is a Facebook screen grab of Emma Stone eating from a … [Read more...] about Online Wildfire Over Hollywood Hypocrisy
‘Bride’ Tagline Aims to Shock
Faced with a difficult movie to market, Warner Bros. Pictures went to the edge of good taste with key copy line “Here Comes the F*%#ing Bride!” The character salad in the text clearly suggests a curse word to promote “The Bride!” The shock-treatment language (image above is from a “The Bride!” marketing email) did not help. The R-rated horror drama bombed its opening weekend … [Read more...] about ‘Bride’ Tagline Aims to Shock
‘Scream 7’ Divides Critics, Audiences
Professional film critics trashed “Scream 7” but audiences paid no attention. The horror film opened to a blockbuster cinema premiere (above, the sinister Ghostface character unleashes movie mayhem!). The disconnect between pros and fanboys is striking. The Paramount Pictures release averaged a 77% favorable on Rotten Tomatoes (called the Popcornmeter), with above 60% is … [Read more...] about ‘Scream 7’ Divides Critics, Audiences
Film Merchandise Wows Toy Fair
The toy industry expects an extraordinary lift from film-related licensed merchandise this year. Trade show Toy Fair, which ended in New York this week, generated lots of buzz for movie-related toys from journalists and film fans (the polished Stormtroopers screengrab above from YouTube about Toy Fair is by a New Zealand couple who are “Star Wars” aficionados). The … [Read more...] about Film Merchandise Wows Toy Fair
Six Films Showcased During Super Bowl
Six movie-focused TV commercials aired during the Super Bowl, shining in what is the most expensive advertising platform. The NFL football championship game averaged 125 million people — TV’s biggest audience — in the U.S. and Canada with 30-second commercials priced $8 million to $10 million each. The six are for Netflix’s “The Adventures of Cliff Booth”; Disney’s “Star … [Read more...] about Six Films Showcased During Super Bowl
Devotees Lift ‘Melania’ Past Critics’ Barbs
Most film critics panned the first lady documentary “Melania,” even going outside their professional-reviewer roles to promise that the movie would bomb in cinemas. But mean-spirited film critics proved inept at business forecasting. The frothy Melania Trump movie (Instagram screen grab above) defied those knocks to gross a decent $7.2 million domestically (U.S. and Canada) … [Read more...] about Devotees Lift ‘Melania’ Past Critics’ Barbs
Luxury Wristwatches Star in Hollywood
The luxury wristwatch industry is going ga-ga over product placements on celebrities at awards shows. Leonardo DiCaprio and George Clooney are among the stars conspicuously flashing pricey time-piece metal for TV and photographers at Sunday’s Golden Globe awards. A Hollywood Reporter magazine story summed up with the headline: “Leonardo DiCaprio Really Wanted You to See His … [Read more...] about Luxury Wristwatches Star in Hollywood