Warner Bros. Pictures mounts a teaser campaign for the next Batman film “The Dark Knight” that is built around a secondary character but does not mention the “The Dark Knight” itself. The creative is mysterious and one of many online-centric initiatives. Early in the “Dark Knight” marketing campaign, an official website for the film redirected viewers to … [Read more...] about Mystery Billboards Tout ‘Dark Knight’
digital marketing
Official Websites No Longer Epicenter
Marketing movies via the internet across cyberspace is still relatively new, but there are already some significant twists in strategy. The official website is no longer the automatic centerpiece of a new media campaign and—in something of an irony—there is a budding trend to launch more than one website for the same movie. All this is a break from the strategy of … [Read more...] about Official Websites No Longer Epicenter
Cell Phone Marketing Gains Traction
Movie distributors have placed ads and promotions on mobile telephones only sparingly, emphasizing Internet websites patronized by consumers using a PC. But mobile looks to shake off its backwater status as cell phones become more sophisticated with web browsing, voice messages blasts and video. Theatrical marketing campaigns for mobile include voice messages from stars such … [Read more...] about Cell Phone Marketing Gains Traction
MySpace Creates Cinema Trailer Hub
While riding high in 2007, social media website MySpace creates a movie video trailer community with indie distributor Lions Gate as its inaugural promotional partner. The cinema section is dubbed MySpace Trailer Park. A press release quotes MySpace CEO Chris DeWolfe saying that the trailer community “speaks to users who want to discover and virally share these videos.” … [Read more...] about MySpace Creates Cinema Trailer Hub