Hollywood will rack up a record summer box office haul, despite some big-budget flops, according to a USA Today story package that also points out the limits of social media in marketing. The industry is heading to a $4.7 billion total for summer box office (with days left in the season), compared to $4.4 billion in 2011—the current record. One article of the two-article … [Read more...] about Summer BO Sizzles, Online Marketing Fizzles
digital marketing
In-Cinema Ad Outfit Pushes Digital 2nd Screen
Movie auditoriums are an oasis from the online world, but that doesn’t mean theater circuits aren’t trying to hook on-the-go consumers with digital media. In the TV advertising upfront market, NCM Media Network unveiled some mobile wireless initiatives connected with its core on-screen cinema advertising for its movie theater clients: * In digital online, NCM … [Read more...] about In-Cinema Ad Outfit Pushes Digital 2nd Screen
Digital Projection Eclipses Mechanical In Theaters
In 2012, mechanical film projectors were supplanted by digital electronic projection equipment in movie theaters worldwide, according to researcher IHS Screen Digest. The researcher estimates 43,796 2-D digital electronic screens in 2012, 45,545 3D digital screens and 5,500 E-cinema screens in 2012. In contrast, there were just 35,087 mechanical projectors in 2012, down from … [Read more...] about Digital Projection Eclipses Mechanical In Theaters
AMC Revamps Consumer Marketing
The nation’s second largest theater, AMC Entertainment has completely revamped its consumer marketing in the past few years. Now the bulk of marketing spending goes into digital, instead of print newspapers, such as online digital platforms where consumer like to express their opinions about movies. “Social media is pervasive and consumers expect brands to be in social … [Read more...] about AMC Revamps Consumer Marketing
Raunchy ‘Ted’ Thrives Online
The marketing campaign for Universal Pictures comedy "Ted" emphasized online, where promotional content could be raunchy and outrageous like the R-rated movie. Traditional media such as TV doesn't allow swear words and overt sexual content, such as this Tweet credited to the teddy bear movie character, "Do I get to have sex with the chick from 'Brave' now?" in a naughty … [Read more...] about Raunchy ‘Ted’ Thrives Online
Fanboys Hurl ‘Dark Knight’ Threats
Passions by some fans of the “The Dark Knight Rises” are getting a little too overheated. A blogger critic Marshall Fine received online death threats on film website Rotten Tomatoes for panning the PG-13-rated release that Warner Bros. will premiere July 20. Writing for “Time” magazine, Eliana Dockterman said that Fine generated the first negative review from professionals … [Read more...] about Fanboys Hurl ‘Dark Knight’ Threats
‘Rock of Ages’ Soars Online, Stumbles at BO
Some movie marketing pros think that I’ve gone daft when I suggest that a movie being a hit in social media doesn't necessarily translate into to being a hit in cinema release. Now a research firm serves up an example. Social media research firm Attensity notes that the movie “Rock of Ages” was embraced by consumers in social media prior to its theatrical release, which … [Read more...] about ‘Rock of Ages’ Soars Online, Stumbles at BO
‘The Grey’ Trailer Quotes Tweeters
Variety spotted what might be a first in movie marketing: a trailer presenting on-screen text slides of comments from Twitter about Open Road Film’s thriller trailer “The Grey.” The comments are from film critics and bloggers who saw the film in a private industry screening. Marketing materials usually excerpt from published comments of professional movie critics. “The … [Read more...] about ‘The Grey’ Trailer Quotes Tweeters
Twitter Lifts ‘Super 8’ by $5m?
If tracking surveys are to be believed, Paramount Pictures squeezed another $5 million in boxoffice out of the opening weekend for “Super 8” with its tie-in promotion with Twitter. Not bad and not great either. The youth-oriented sci-fi yarn finished the three-day premiere weekend with $35.5 million (plus another $1 million from Thursday sneak previews arranged by … [Read more...] about Twitter Lifts ‘Super 8’ by $5m?
‘Panda’ Integrates in CityVille Game
DreamWorks Animation placed “Kung Fu Panda 2” in an integration with the CityVille social game that is popular on Facebook, as the animation film company becomes more entwined with social media. Paramount Pictures premieres animated film “Kung Fu Panda 2” on next Thursday for DreamWorks Animation. “Last month, (CityVille’s parent) Zynga added Jeffrey Katzenberg, … [Read more...] about ‘Panda’ Integrates in CityVille Game