A promotion in which film fans integrate videos of themselves in “Godzilla vs Kong” movie backdrops drew millions of interactions, when planted on Facebook, Instagram and Snapchat. It’s a case study of the cutting edge of movie promotions using digital media. The concept: fans could express their allegiance by posing with their favorite monster, emulating its powers, and … [Read more...] about ‘Godzilla’ Artificial Reality Promo Hooks Fans
digital marketing
Film Promotions Pile Into TikTok
Short-videos web site TikTok is becoming a primo Hollywood movie promotion partner with Sony Pictures’ blockbuster “Spider-Man: No Way Home” and Universal Pictures’ “Sing 2” the latest examples. TikTok has evolved from a “must try” to “must have” for film marketers, given its hefty with 1 billion active monthly users, says a Deadline.com article by Dade Hayes. TikTok is the … [Read more...] about Film Promotions Pile Into TikTok
Disney Hoists Interactive Movie Poster
A technology unit of Walt Disney Co. is field trialing what it calls an “interactive” film poster where viewers’ responses are evaluated to help choose what poster is presented. The major consultancy Accenture assists Disney in the interactive movie poster (IMP) project. The initiative started quietly with 2017 release “Dumbo.” Field trial means the initiative engages … [Read more...] about Disney Hoists Interactive Movie Poster
Analyzing DC FanDome Marketing Event
A immersive online event that Warner Bros. tailors for consumers revealed the newest trailer for “The Batman” and brought news that a third “Wonder Women” live-action movies is in the works. Those are are among tidbits surfacing at the DC FanDome online event Saturday. The “DC” refers to Warner corporate sibling DC Comics. Here’s a marketer’s review of DC FanDome that … [Read more...] about Analyzing DC FanDome Marketing Event
Film Merchandise Becomes NFTs
Warner Bros. offers digital comic book covers to those sign up for its DC FanDome event in what is a free giveaway of NFTs — the acronym for non-fungible digital tokens. These new type of digital content collectibles are quickly becoming a staple of movie marketing. The Warner digital goodies aim to spur attendance to its in-house fan events, which is in the mold of a … [Read more...] about Film Merchandise Becomes NFTs
Watchdog Revamps Kids Guidelines
A watchdog organization monitoring marketing aimed at children is overhauling its guidelines, which will impact movie marketers considering that some landed on its hot seat in years past. The guidelines from a week ago come from the Children’s Advertising Review Unit (CARU), which is an industry self-regulation nonprofit organization. The guideline revamp, which goes into … [Read more...] about Watchdog Revamps Kids Guidelines
Roblox Virtualizes ‘In the Heights’
Roblox, which is the online game platform with multiple storefronts, hosts a multimedia “block party” for musical romance “In the Heights" creating a movie promotion set in a virtual world. Warner Bros. Pictures will premiere PG-13-rated “In the Heights” in theaters June 11. A press release says the Launch Party brings music, dance, and Latin American culture together in a … [Read more...] about Roblox Virtualizes ‘In the Heights’
Wrestling Toxic Fans Who Torch Cyberspace
As the nation’s political and social discourse gets coarse, it’s no surprise that movie marketers — who aim to engage fans — increasingly battle unwanted spurts of toxic fan syndrome. “So-called toxic fans take up an oversized place in the media's and the public's imaginations,” writes Aaron Couch in an analysis article in the Hollywood Reporter. In 2019, fanboys … [Read more...] about Wrestling Toxic Fans Who Torch Cyberspace
Digital Hipsters, Kids Diverge on ‘Clifford’
A video revealing “Clifford the Big Red Dog” drew mixed reviews, as adult digital literati found it garish, though tots and kids are probably just fine. The movie will be live-action, not animated. The family film’s distributor, Paramount Pictures, and producer Entertainment One released the image a few days ago in an orchestrated reveal encouraging fans to connect and pass … [Read more...] about Digital Hipsters, Kids Diverge on ‘Clifford’
‘Harry Potter’ Mobile Game Casting ‘Spells’
Warner Bros. Interactive licensed a Harry Potter casual game to Zynga, giving the literary and movie property digital merchandise to keep consumers engaged in the wizards and magic world. The basic game is titled “Harry Potter: Puzzles & Spells.” Says a press release, “Featuring the soundtrack and voice-over recordings from the original ‘Harry Potter’ films, fans follow … [Read more...] about ‘Harry Potter’ Mobile Game Casting ‘Spells’