Experiencing sudden chaos from an unexpected leveling of growth, Netflix, Disney+ and other subscription video-on-demand (S-VOD) services are shoring up their economics, trying to curb costly customer churn. Hot competition among S-VOD platforms made for lax industry practices such as generous account sharing; signups with no contracts allowing for quick cancellations; and … [Read more...] about Rattled Video Streamers Tackle ‘Churn’
digital distribution
Financier Disses Pairing VOD With Cinema
A financier that invested billions of dollars in producing films with Warner Bros. Pictures asserts in a lawsuit that simultaneous streaming with cinema premieres diminishes economic return, especially from piracy spawned by streaming. Australian media company Village Roadshow (VRS) sued Warners for premiering its calendar 2021 film slate (17 theatricals) on corporate … [Read more...] about Financier Disses Pairing VOD With Cinema
Amazon Morphs Into Hollywood Juggernaut
Amazon is firing up investments and generating sizeable business in media and entertainment, indicating the diversified retailing behemoth is becoming an unlikely top-tier, Hollywood-style content company. In just-released 2021 earnings, Amazon reported its subscription revenue (excluding its AWS cloud tech service) soared to a staggering $31.8 billion, up 26% year over … [Read more...] about Amazon Morphs Into Hollywood Juggernaut
Marketing Turmoil Engulfs Netflix, S-VOD
Marketing of subscription video-on-demand for Netflix and HBO Max was rocked in the past week. The high-flying stock price of Netflix cracked, and also subscription prices were raised and lowered, in an apparent contradiction. Netflix raised its subscription price Jan. 14, and then days later competitor HBO Max instituted a limited-time price cut. Netflix increased its … [Read more...] about Marketing Turmoil Engulfs Netflix, S-VOD
Booking Classics in Cinemas
Focused on their new release slates, movie companies generally offload the cinema bookings of their older films. United Kingdom-based Park Circus the leader in distributing classics and retrospectives as a sales agency and distribution company. "Sales agent” means has deals to book screenings of back-catalog movies of Hollywood’s major studios plus others. Park Circus gets … [Read more...] about Booking Classics in Cinemas
Paramount+ Pushes Discount Streaming Bundle
Corporate sibling video-on-demand streamers Paramount+ and Showtime roll out a price cut by selling themselves as a bundled package in the increasingly crowded and booming VOD landscape. The VOD package provides two options priced to consumers at $9.99/month in the Essential Plan or $12.99 for the Premium Plan, whose main differentiators are being more commercial free, 4K video … [Read more...] about Paramount+ Pushes Discount Streaming Bundle
Streamers Exalt Original Movies
If movies are supposedly “dead,” then why are video streamers producing them by the truck load? In just the past week, it was learned that NBCUniversal will spend $400 million to make a new “Exorcist” movie trilogy for to-be-determined play on its Peacock video streamer as well as cinema for October 2023. Elsewhere, the parent of streamer HBO Max announced plans to make 10 … [Read more...] about Streamers Exalt Original Movies
Cinema Marketing Ignites ‘Quiet II’
Horror film “A Quiet Place II” scared up a blockbuster $57 million in domestic box office for the four-day Memorial Day holiday weekend with a conventional cinema marketing campaign. The messaging included “Only In Theatres” as a key copy line; "Quiet" won't hit video streaming until 45 days after cinema premiere. The Paramount Pictures release bettered second-ranked weekend … [Read more...] about Cinema Marketing Ignites ‘Quiet II’
Digital Disciple Endorses Cinema
The digital native atop Hollywood’s largest major studio gave a full endorsement to cinema release, as the broader rebound of the theatrical film business takes shape post-pandemic. Jason Kilar, head of mammoth Hollywood enterprise WarnerMedia, told a recent MoffettNathanson investors' conference: “You should expect us to lean into theatrical distribution for decades and … [Read more...] about Digital Disciple Endorses Cinema
No. 3 Cinema Chain Opens VOD Windows
The nation’s third-largest theater circuit, Cinemark Holdings, reached a deal with all five Hollywood major studios allowing rapid video-on-demand adjacent to cinema release, indicating the industry is moving to shorter windows and cooperation. In a separate initiative, the Plano, Texas-based theater chain booked Netflix original movie “Army of the Dead” apparently on a … [Read more...] about No. 3 Cinema Chain Opens VOD Windows