Benedict Coulter, who is head of creative marketing agency Trailer Park, booms film marketing messages in crafting movie trailers. While being obvious on some elements, Coulter will simultaneously present some mysteries to entice audiences with some not-fully-explained wrinkles. Trailer Park is largest of Hollywood’s 30 ad agency boutiques making two-minute previews … [Read more...] about Confessions of a Trailer Wizard
creative
‘Dark Knight’ Baffles Film Ratings
Warner Bros. latest Batman adaptation, “The Dark Knight,” is a genre bender that baffles audience classification, and may impact film ratings going forward. Further, its comic-book-to-silver-screen arc makes it ideal for a new print graphic novel to promote the film and special clips screening in Imax theaters. But its console video game adaption was abandoned and won’t be … [Read more...] about ‘Dark Knight’ Baffles Film Ratings
Mystery Billboards Tout ‘Dark Knight’
Warner Bros. Pictures mounts a teaser campaign for the next Batman film “The Dark Knight” that is built around a secondary character but does not mention the “The Dark Knight” itself. The creative is mysterious and one of many online-centric initiatives. Early in the “Dark Knight” marketing campaign, an official website for the film redirected viewers to … [Read more...] about Mystery Billboards Tout ‘Dark Knight’
Hollywood Stumbles in Foreign Affairs
As legendary Hollywood mogul Samuel Goldwyn once said, “If you want to send a message, call Western Union.” These days, a slew of pricey movies set against the backdrop of the Middle East/Afghanistan cauldron and that project distaste for the U.S. are falling flat at the box office. More such films are in the pipeline, and so worried film distributors are crafting marketing … [Read more...] about Hollywood Stumbles in Foreign Affairs
Mystery Trailer for “Cloverfield’
Paramount Pictures’ unconventional cinema trailer that is attached to its “Transformers” blockbuster got moviegoers talking the next day around the water coolers at work, according to “USA Today.” The trailer, which doesn’t name the film (“Cloverfield”), presents a rooftop party populated by yuppies in urban Manhattan in documentary style that is disrupted by fireballs in … [Read more...] about Mystery Trailer for “Cloverfield’