Paramount Pictures’ movie about the Benghazi, Libya attack on a diplomatic outpost in which four Americans were killed in 2012 is being marketed heavily to political conservatives, though the $50 million production isn’t an overtly political movie. Says a Hollywood Reporter article, “Paramount, along with director Michael Bay and the other filmmakers, have maintained that … [Read more...] about Benghazi Drama Aims at Conservatives
Audience Tracker NRG Sold to Stagwell
Nielsen’s storied National Research Group film marketing firm has been sold to Stagwell Media, another company in movie consumer research. Stagwell looks to be a consolidator buying other entertainment research companies. “The Stagwell Group LLC is a registered investment adviser, formed in December 2014 by Mark Penn who serves as the Managing Partner and President of … [Read more...] about Audience Tracker NRG Sold to Stagwell
Reviving ‘Back To Future’ Prod Placements
The “Back to the Future” film series gets a spate of reminiscences including its memorable Pepsi product placement, which slyly promote the three-film franchise from 1985-1990. Universal Pictures Home Entertainment is releasing a “Back to the Future” 30th anniversary DVD package on Oct. 20. The second installment of the sci-fi comedy has a futuristic Pepsi beverage (called … [Read more...] about Reviving ‘Back To Future’ Prod Placements
Heineken Gets ‘Spectre’ Star Craig in Commercial
'Spectre' movie actor Daniel Craig appears in a Heineken beer video commercial that promotes upcoming James Bond spy thriller, which Sony Pictures will premiere domestically Nov. 6. “The Heineken spot will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later,” says a press release from the brewer. “Heineken is the only … [Read more...] about Heineken Gets ‘Spectre’ Star Craig in Commercial
Pricey ‘Cinderella’ Merchandise Courts Adults
Disney Consumer Products unveiled some pricey shoes, jewelry and drinking glasses tied to live-action movie “Cinderella.” There are $4,595 glass slippers from designer Jimmy Choo. A crystal “I Have Arrived” necklace is priced at $599.95. “Cinderella and Prince Charming” glass champagne drinking flutes are $75 a pair. Obviously, this expensive film merchandise is not kids’ … [Read more...] about Pricey ‘Cinderella’ Merchandise Courts Adults
‘Star Wars’ Images Adorn Credit Cards
These credit cards stand out! Chase Card Services is offering three different “Star Wars”-themed credit cards using nifty movie images. They’re available to consumers who use Disney Visa Credit cards. Disney Credit Card members get discounts on merchandise and Star Wars limited-time offers. “In addition, all Disney Visa Credit Cardmembers can have access to the … [Read more...] about ‘Star Wars’ Images Adorn Credit Cards
Trailer Houses Booming
A Los Angeles Times article says that the business of creating movie trailers has exploded, as creative boutique ad agencies have mushroomed that craft marketing materials for film distributors. “About 15 years ago, there were only a dozen or so companies distilling motion pictures down to 2 1/2-minute previews. Now there are more than 100,” says the article by Ryan … [Read more...] about Trailer Houses Booming
Par Agrees to Video Revenue Share For Short Window
Paramount Pictures agreed to let two theater chains share in video revenue for two second-tier theatrical films, in exchange for allowing quick video play after theatrical run finishes. Video run will start 17 days after the screen count for each falls under 300 screens. Typically, the theater-to-video window is a minimum of 12 weeks, and this new arrangement looks to be … [Read more...] about Par Agrees to Video Revenue Share For Short Window
Director Laments ‘Terminator’ Trailer Tells Too Much
The director of “Terminator: Genisys” feels that the sci-fi movie’s trailers revealed too much, in a rare public airing of common behind-the-scenes tensions over marketing decisions. In an Uproxx Movies story by Mike Ryan, director Alan Taylor laments the trailers contained too many plot spoilers in conveying that “Terminator: Genisys” is an original story, and thus more than … [Read more...] about Director Laments ‘Terminator’ Trailer Tells Too Much
Mercedes Helps Drive ‘Jurassic’ Marketing
German carmaker Mercedes Benz is back as a tie-in promotion partner with Universal Pictures for the next installment of the “Jurassic” dinosaur movies, shouldering a big chunk of the media costs for marketing. “Jurassic World,” which is the fourth movie of the sci-fi yarn and represents a reboot of the movie franchise, is scheduled for a June 12 premiere in the United States … [Read more...] about Mercedes Helps Drive ‘Jurassic’ Marketing