Small investors bid up the share price of largest U.S. movie theater circuit AMC Entertainment to heights that baffled Wall Street professionals. These investors embraced the nickname of “apes” because they are unsophisticated in investing but group movement made them strong like gorillas. What comes next is that high-flying AMC will have to deliver profits that justify its … [Read more...] about ‘Apes’ Love AMC Stock … So Far
Video Game Builds ‘Avatar 2’ Ecosystem
The groundwork for a multimedia “Avatar” universe is coming into focus from Walt Disney Studios. Merchandise licensee Ubisoft Entertainment just unveiled “Avatar: Frontiers of Pandora," a first-person video game that fleshes-out the sci-fi epic’s far-away world. The source sci-fi movie “Avatar” is the all-time box-office champ grossing $760.5 domestically (and $2.85 billion … [Read more...] about Video Game Builds ‘Avatar 2’ Ecosystem
Roblox Virtualizes ‘In the Heights’
Roblox, which is the online game platform with multiple storefronts, hosts a multimedia “block party” for musical romance “In the Heights" creating a movie promotion set in a virtual world. Warner Bros. Pictures will premiere PG-13-rated “In the Heights” in theaters June 11. A press release says the Launch Party brings music, dance, and Latin American culture together in a … [Read more...] about Roblox Virtualizes ‘In the Heights’
Cinema Marketing Ignites ‘Quiet II’
Horror film “A Quiet Place II” scared up a blockbuster $57 million in domestic box office for the four-day Memorial Day holiday weekend with a conventional cinema marketing campaign. The messaging included “Only In Theatres” as a key copy line; "Quiet" won't hit video streaming until 45 days after cinema premiere. The Paramount Pictures release bettered second-ranked weekend … [Read more...] about Cinema Marketing Ignites ‘Quiet II’
Rolex Melds With Oscars, Hollywood
Luxury Swiss watchmaker Rolex integrates itself with Hollywood talent and Oscar’s glitter with its long-running multimedia sponsorship, which has many facets. The Rolex logo — the four-pronged crown -- is intertwined with the Oscar statuette in a cavalcade of interconnected marketing initiatives with the Academy Awards organizer, including: * Film-critic darling Martin … [Read more...] about Rolex Melds With Oscars, Hollywood
Digital Disciple Endorses Cinema
The digital native atop Hollywood’s largest major studio gave a full endorsement to cinema release, as the broader rebound of the theatrical film business takes shape post-pandemic. Jason Kilar, head of mammoth Hollywood enterprise WarnerMedia, told a recent MoffettNathanson investors' conference: “You should expect us to lean into theatrical distribution for decades and … [Read more...] about Digital Disciple Endorses Cinema
No. 3 Cinema Chain Opens VOD Windows
The nation’s third-largest theater circuit, Cinemark Holdings, reached a deal with all five Hollywood major studios allowing rapid video-on-demand adjacent to cinema release, indicating the industry is moving to shorter windows and cooperation. In a separate initiative, the Plano, Texas-based theater chain booked Netflix original movie “Army of the Dead” apparently on a … [Read more...] about No. 3 Cinema Chain Opens VOD Windows
Cinema Stirs Amid Oscars Debacle
Pundits may praise watching movies on streaming, but the Hollywood establishment gave a full-throated endorsement to pandemic-battered cinema in Sunday’s poorly received Oscars telecast. ABC Television’s audience plunged 56%, which is a crisis for the Academy Awards organizer that depends on Oscar TV-rights income. But the event will remain a moneymaker because TV … [Read more...] about Cinema Stirs Amid Oscars Debacle
BO Reporting Going Underground Again?
One little-appreciated outgrowth of pandemic-related “the new normal” is that reporting boxoffice grosses immediately and publicly has become irregular. For about a quarter century previously, industry allowed cinema ticket sales revenue to be publicly announced quickly, though it’s little remembered that previously those figures were confidential (explained further … [Read more...] about BO Reporting Going Underground Again?
Wrestling Toxic Fans Who Torch Cyberspace
As the nation’s political and social discourse gets coarse, it’s no surprise that movie marketers — who aim to engage fans — increasingly battle unwanted spurts of toxic fan syndrome. “So-called toxic fans take up an oversized place in the media's and the public's imaginations,” writes Aaron Couch in an analysis article in the Hollywood Reporter. In 2019, fanboys … [Read more...] about Wrestling Toxic Fans Who Torch Cyberspace