The media-tech industry made an abrupt pivot in recent months embracing artificial intelligence (AI) that is upending movie marketing in data analysis, content creation, and interacting with audiences. Proponents say the computer technology possesses extraordinary capabilities to craft persuasive content and messages of all kinds. AI is the simulation of human intelligence … [Read more...] about Artificial Intelligence Jolts Marketing
Hollywood Suddenly Loves Cinema More Than Streaming
Across Hollywood, studio executives are suddenly singing the praises of full exclusive cinema runs for movies, and dialing back their infatuation with video streaming. A Variety story by Brent Lang and Rebecca Rubin calls it a case of “Netflix envy" fading. "Lately, Wall Street has soured on the economics of streaming, believing that the media conglomerates that run these … [Read more...] about Hollywood Suddenly Loves Cinema More Than Streaming
Netflix Markets Titles, Less the Brand
Netflix is shifting its marketing focus to individual titles instead of its brand, finding a general messaging of value and breadth-of-content is no longer compelling, according to a New York Times article. The video streaming industry leader, with 230 million subscribers worldwide, finds subscribers restless and prone to canceling to jump to emerging competition from … [Read more...] about Netflix Markets Titles, Less the Brand
Streamers Apple, Amazon Swing to Cinema
Apple TV+ is reportedly joining Amazon Studios in separately investing billions of dollars in movies tailored for cinema premieres. “It may have been implausible a few years, heck, even a few months ago, that tech giants like Apple and Amazon would spend billions on theatrical movies,” writes Rebecca Rubin in Variety. Bloomberg News Service reported Apple will spend $1 … [Read more...] about Streamers Apple, Amazon Swing to Cinema
Searching for Catchy Movie Titles
Getting a movie title right is of growing importance as the entertainment landscape gets cluttered by mushrooming digital media, says a Variety story by Rebecca Rubin. When research screenings audiences didn’t warm to “Something’s Wrong With Rose,” the Variety story says, Paramount Pictures renamed its 2022 horror film “Smile." The scare flick went on to generate $107 in … [Read more...] about Searching for Catchy Movie Titles
Unofficially Yours: Some Oscars Glow
It’s Academy Awards season, and a raft of consumer-goods companies that are outside the inner circle of official sponsors are angling to snag some Oscar glow. The outsiders making a splash in awards season glitz include a fabrics maker revealing winner colors and video streaming program guide Clix (see featured image) with its own rankings of actresses. Allianz Global … [Read more...] about Unofficially Yours: Some Oscars Glow
Burnout Worries for Marvel Cinema Universe
Boxoffice for the Marvel Cinema Universe (MCU) has been impressive over 15 years, but there are signs lately of declining audience enthusiasm and burnout for comic-book adaptations. “Ant-Man and the Wasp: Quantumania” opened with a sizeable $106.1 million in domestic (U.S. and Canada) boxoffice for the weekend of Feb. 17-19. Walt Disney Studios distributes the film … [Read more...] about Burnout Worries for Marvel Cinema Universe
Movie Spots Saturate Super Bowl
Theatrical film distributors were a force with seven in-game commercials out of 51 in the Super Bowl football game, according to USA Today Ad Meter, returning after a pandemic withdrawal. Hollywood movie spots were also heavy in Super Bowl adjacencies with another eight commercials in the pregame, halftime and postgame. A normal range is four to eight theatrical films … [Read more...] about Movie Spots Saturate Super Bowl
AMC Tiers Tix Prices by Sightlines
Movie theater chain AMC Theatres will charge premium prices for seats with best view of screens, taking from the live concerts and airlines playbooks that charge more for better-placed locations. Concert and airlines are under fire from dissatisfied consumers, so it’s a head scratcher, other than the AMC variable pricing will certainly be geared for more revenue. Online … [Read more...] about AMC Tiers Tix Prices by Sightlines
Over-the-top Oscar Awards Campaigns
Over the years, campaigns seeking Oscar awards aimed at Hollywood insiders have prayed to the Academy Award gods from the Alamo fortress and hosted a pop-up street stand in Hollywood hosted by a celebrated filmmaker who chatted up passers-by. And an actress personally wrote letters to every Academy Awards voter that she could find. A Hollywood Reporter feature story by Scott … [Read more...] about Over-the-top Oscar Awards Campaigns