• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • About Marketing Movies
  • About the Author
  • What experts say
  • Buy the book
  • Contact
movie marketing news

Marketing Movies

Film marketing news, features

  • news
  • Movie studios
    • Independents
  • exhibition
    • Cinema distribution
  • creative
  • promotion
    • Product placement
    • Merchandise
  • advertising
    • Prints & advertising
  • publicity
    • Talent
  • digital
    • Digital distribution
    • Digital marketing

featured

Striking Actors Angle for Publicity

October 23, 2023 by Robert Marich Leave a Comment

Hollywood’s actors strike prohibits overt publicity to support movies and TV shows, which hurts boxoffice and TV program launches that would otherwise get a lift from plugs by star talent. The New York Post detects that A-listers, hamstrung by union no-work mandates, are now angling to indirectly “stay in the public eye — and in the minds of Emmy and Oscar voters — through … [Read more...] about Striking Actors Angle for Publicity

Swift, Beyoncé Bounced From Oscars

October 10, 2023 by Robert Marich Leave a Comment

taylor swift concert

The upcoming Taylor Swift and Beyoncé concert theatrical films shape up as cinema blockbusters, but neither is expected to be eligible for Oscar consideration under current Academy Awards rules, according to a Variety story. The problem is these are self-made films crossing a line into self-promotion, and not from independent documentarians. Both concert films fall into the … [Read more...] about Swift, Beyoncé Bounced From Oscars

Coronavirus: We’ve Seen This Movie Before

August 29, 2020 by Robert Marich 1 Comment

movie capital Hollywood

The torrent of predictions of the quick demise of movie cinema strikes me as tunnel-vision bordering on dishonesty -- and provably by simply looking at past history and ingrained human behavior patterns. Hey, if movie theaters are dead, then so are legitimate theater (Broadway), music concerts, theme parks, cruise ships and audience attendance at sports events. But the … [Read more...] about Coronavirus: We’ve Seen This Movie Before

« Previous Page

Primary Sidebar

Learn Film Marketing

Robert Marich's "Marketing to Moviegoers" is the essential guide to selling films in a multiplatformed world. For students and industry pros alike.

  • About author Robert Marich
  • Industry pros review the book
  • Read excerpts from the film marketing book
  • Buy the movie marketing book

Search by keywords

Search by category

Recent posts

  • Films Starving for Restaurant Tie-ins
  • Horror Rebounds via Surprise Blockbusters
  • Warner Taps AI for Ticket Sales
  • Restaurants Supersize Movie Roles
  • Culture Wars Engulf ‘Odyssey’
  • Defining Cinema Audiences by Passions
  • Change up: Netflix Warms to Cinema
  • ‘Scary’ Film Marketing Mocks ‘Michael’

Tags

affinity groups arthouse awards bombs branding buzz campaigns-strategy controversy critics data demographics documentaries economics education expenses festivals genre genres history-memorablia messaging mobile-wireless movie trailers organizations out-of-home posters regulations search-navigation social media video-marketing windows

Copyright © 2026 Robert Marich · All rights reserved · Privacy · Contact