Walt Disney Studios gave another signal that it expects animated movie “Frozen” will become a durable franchise by creating an application software title for the movie. Most films are so ephemeral, they don’t get apps. The $6.99 retail “Frozen: Storybook Deluxe” app works on iPads and iPhones and is sold via Apple’s iTunes store. “The app is Disney’s third interactive … [Read more...] about Disney Bets Big On ‘Frozen’ With App
Disney Hot On ‘Frozen’ Merchandise
Disney Consumer Products has a big program for licensed merchandise connected with animated movie “Frozen,” which hits theaters Nov. 27. The PG-rated movie is aimed at the kids/family demographic. “Frozen” products include “role-play items, plush stuffed animals, dolls, apparel, home décor (and) books,” says a press release. “With innovative products like Anna and Elsa dolls … [Read more...] about Disney Hot On ‘Frozen’ Merchandise
Research Shuffle for Movie ‘Playability’
A new entrant is shaking up the research niche for evaluating movies once they are in theaters, squeezing incumbent CinemaScore, says a Hollywood Reporter article. This research evaluates what moviegoers think of a movie itself, which is called playability. The THR article by Pamela McClintock notes that “box-office tracking service Rentrak and partner Screen Engine have … [Read more...] about Research Shuffle for Movie ‘Playability’
Slot Machines License ‘Avatar’
I’m going to have to add a new category to the list of movie licensed merchandise—the slot machine! Gambling equipment manufacturer IGT has two slot machines that are movie themed: James Cameron’s Avatar and James Cameron’s Avatar Treasure of Pandora. The slots are “packed with iconic imagery from the film and industry-first innovation. IGT collaborated with Twentieth … [Read more...] about Slot Machines License ‘Avatar’
Horror-film Hits Enchant H’wood
Horror films, which are always part of Hollywood’s ecosystem, are suddenly very hot. The $5 million production of “Insidious: Chapter 2” rolled up about $41 million in domestic box office on its opening weekend of Sept 13-15 for distributor FilmDistrict. “The success of the genre has upended a release calendar that once relegated horror movies to the winter months and … [Read more...] about Horror-film Hits Enchant H’wood
Casual Games Based on Films Become Money Spinners
Casual/mobile games based on movies are morphing from marketing vehicles mostly for promotional lift to money spinners for film companies, according to a Variety story. A case in point is Kabam’s game “The Godfather: Five Families,” which Variety says generated $100 million in sales and “Godfather” licensor Paramount gets a cut. “That’s a stunning result that surprised … [Read more...] about Casual Games Based on Films Become Money Spinners
Honda Drives Outdoor Movie-Theater Rescue
Automaker Honda mounts a big tie-in promotion with drive-in theaters. The car manufacturer roped in film critic Leonard Maltin to host online efforts for Honda’s Save A Drive-In effort and also enlisted Sony Pictures for advanced screenings of animated “Cloudy With a Chance of Meatballs 2.” “In less than three months, many of the 368 remaining drive-ins across the U.S. … [Read more...] about Honda Drives Outdoor Movie-Theater Rescue
Film School Dreams Versus Job-Market Realities
I’ve always been amused—and somewhat dismayed—that film schools are so production- and history-centric in their curricula. Web pages and brochures use photos of earnest young people peering through camera lenses—often presenting lads who are reminiscent of young Spielbergs! It strikes me as more dream than reality, because production jobs that are pictured are scarce. And … [Read more...] about Film School Dreams Versus Job-Market Realities
Summer BO Sizzles, Online Marketing Fizzles
Hollywood will rack up a record summer box office haul, despite some big-budget flops, according to a USA Today story package that also points out the limits of social media in marketing. The industry is heading to a $4.7 billion total for summer box office (with days left in the season), compared to $4.4 billion in 2011—the current record. One article of the two-article … [Read more...] about Summer BO Sizzles, Online Marketing Fizzles
Docu Celebrates Film Poster Guru
Movie poster creator Drew Struzan, who is famous for iconic materials ranging from “Back to the Future” to “Star Wars,” gets the star treatment in a new documentary. “Drew: The Man Behind the Poster” is receiving a limited theatrical release this summer via distributor Kino Lorber. The PG-rated movie runs 94 minutes. “While this overly group-huggy docu’s theatrical life … [Read more...] about Docu Celebrates Film Poster Guru