Hollywood has learned that women are a bigger audience for some horror films than men, which is impacting selection of projects and marketing, according to an “Entertainment Weekly” story. “Name any recent horror hit and odds are that female moviegoers bought more tickets than men,” says the “EW” article written by Christine Spines. “And we’re not just talking about … [Read more...] about Females Dig Scary Movies?
demographics
Top Indie ‘Fireproof’ Warms Christian Demo
Uplifting martial relationship drama “Fireproof” beat long odds to be last year’s top grossing indie film with $33 million in domestic box office via Samuel Goldwyn Distribution. Marketing targeted the Christian audience that is sometimes called the faith demographic. At its widest distribution, "Fireproof" played at 905 theaters, according to Boxofficemojo.com, which … [Read more...] about Top Indie ‘Fireproof’ Warms Christian Demo
‘Delgo’ Flop Highlights Risks For Outsiders
A tech-industry tycoon thought that he saw a void in the children’s animation movie business and stepped up with his own $40 million production of animated fantasy “Delgo.” This sounds like the start of a fairy tale story, but this one has an unhappy ending. “Delgo”--which was reportedly supported by a $20 million theatrical marketing campaign--is one of the all-time bombs … [Read more...] about ‘Delgo’ Flop Highlights Risks For Outsiders
Watchdog Raps Kids Ads For PG-13 Films
An advertising watchdog organization has asked the major studio trade group MPAA to check if ads for Paramount’s “Indiana Jones and the Kingdom of the Crystal Skull,” and Warner Bros. “Get Smart” were placed in broadcast TV programs with inappropriately young audiences. The Children’s Advertising Review Unit (CARU) made those referrals. CARU monitors marketing of all … [Read more...] about Watchdog Raps Kids Ads For PG-13 Films
Tracking Research Becomes More Unpredictable
Pre-release audience tracking surveys, which over decades honed into a precise science, are proving less reliable, which is causing considerable consternation for Hollywood film marketers. Movie distributors use tracking surveys to decide how to best allocate the $3.5 billion annually spent on paid media to advertise films in the U.S. market, and also publicity and … [Read more...] about Tracking Research Becomes More Unpredictable
Disney Embraces Milder Family Films
Finding darker films like “The Alamo” and “Hidalgo” flopped, Walt Disney Studios put more emphasis on family friendly films with softer edges. The thinking is milder is good fit with the Disney brand, according to a “New York Times” article. First up in this drive is chasing-history yarn “National Treasure.” The "NYT" article by Neal Koch says that Disney is “planning … [Read more...] about Disney Embraces Milder Family Films