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TikTok Adds Cinema Ticket Commerce

October 19, 2022 by Robert Marich 1 Comment

short film company

Trying to increase its advertising/promotion revenue from film distributors, top social network TikTok has added presentation of local movie start times. The Showtimes on TikTok initiative will facilitate direct online ticket sales as well. TikTok touts its value to Hollywood with its own research showing 52% of moviegoers research a “movie, show or actor through its … [Read more...] about TikTok Adds Cinema Ticket Commerce

Cinemark Nabs 1 Mil Loyalty Members

June 3, 2022 by Robert Marich Leave a Comment

frequent moviegoers

The third-ranked movie theater circuit just reached 1 million accounts for its main loyalty program, a first for any exhibitor-based offer. The customer lists that such loyalty programs generate are potent tools for use in direct marketing to moviegoers. Launched in December 2017, Cinemark Movie Club now has 3,000 members for each of Cinemark 321 theater locations in the … [Read more...] about Cinemark Nabs 1 Mil Loyalty Members

Film Campaigns Pivot on Datapoints

June 1, 2022 by Robert Marich Leave a Comment

free guy

Hollywood marketers are awash in consumer activity data in real time from cyberspace that sometimes point to a need to pivot, according to last week’s Variety Marketing Visionary Awards Presented by Spotify. Hollywood movie marketers have a full plan at the get-go, but the mindset is to be alert to implementing mid-course corrections as well as planned late-stage new … [Read more...] about Film Campaigns Pivot on Datapoints

Movies Embracing In-House Data Amid Crackdown

April 26, 2022 by Robert Marich Leave a Comment

theater loyalty

A regulatory crackdown promoting online privacy makes in-house consumer lists more valuable, because of restrictions on similar lists if compiled by third parties. That drives Hollywood to marketing lists plucked from exhibitor rewards/loyalty programs — like the Marcus Theatres slide pictured — and film distributors' direct-to-consumer initiatives. Granular consumer data — … [Read more...] about Movies Embracing In-House Data Amid Crackdown

Deleted Scene Reignites ‘The Batman’ Buzz

March 27, 2022 by Robert Marich Leave a Comment

A 5-minute deleted scene just posted online for cinema blockbuster “The Batman” creates a post-premiere wave of publicity and, more importantly, sets up a sequel movie and TV series for fans of the comic book-adaptation franchise. The posted polished scene that is not in the PG-13-rated movie is dark and visually blurry. In it, Batman (portrayed by Robert Pattinson) … [Read more...] about Deleted Scene Reignites ‘The Batman’ Buzz

‘Godzilla’ Artificial Reality Promo Hooks Fans

March 2, 2022 by Robert Marich Leave a Comment

interactive promo

A promotion in which film fans integrate videos of themselves in “Godzilla vs Kong” movie backdrops drew millions of interactions, when planted on Facebook, Instagram and Snapchat. It’s a case study of the cutting edge of movie promotions using digital media. The concept: fans could express their allegiance by posing with their favorite monster, emulating its powers, and … [Read more...] about ‘Godzilla’ Artificial Reality Promo Hooks Fans

Film Promotions Pile Into TikTok

January 10, 2022 by Robert Marich Leave a Comment

Short-videos web site TikTok is becoming a primo Hollywood movie promotion partner with Sony Pictures’ blockbuster “Spider-Man: No Way Home” and Universal Pictures’ “Sing 2” the latest examples. TikTok has evolved from a “must try” to “must have” for film marketers, given its hefty with 1 billion active monthly users, says a Deadline.com article by Dade Hayes. TikTok is the … [Read more...] about Film Promotions Pile Into TikTok

Disney Hoists Interactive Movie Poster

December 17, 2021 by Robert Marich Leave a Comment

movie technology experiment

A technology unit of Walt Disney Co. is field trialing what it calls an “interactive” film poster where viewers’ responses are evaluated to help choose what poster is presented. The major consultancy Accenture assists Disney in the interactive movie poster (IMP) project. The initiative started quietly with 2017 release “Dumbo.” Field trial means the initiative engages … [Read more...] about Disney Hoists Interactive Movie Poster

Analyzing DC FanDome Marketing Event

October 18, 2021 by Robert Marich Leave a Comment

Dwayne Johnson promo "Black Adam"

A immersive online event that Warner Bros. tailors for consumers revealed the newest trailer for “The Batman” and brought news that a third “Wonder Women” live-action movies is in the works. Those are are among tidbits surfacing at the DC FanDome online event Saturday. The “DC” refers to Warner corporate sibling DC Comics. Here’s a marketer’s review of DC FanDome that … [Read more...] about Analyzing DC FanDome Marketing Event

Film Merchandise Becomes NFTs

October 1, 2021 by Robert Marich Leave a Comment

digital collectables

Warner Bros. offers digital comic book covers to those sign up for its DC FanDome event in what is a free giveaway of NFTs — the acronym for non-fungible digital tokens. These new type of digital content collectibles are quickly becoming a staple of movie marketing. The Warner digital goodies aim to spur attendance to its in-house fan events, which is in the mold of a … [Read more...] about Film Merchandise Becomes NFTs

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