The casts of the two “Mean Girls” movies pack a wallop in social media, which was leveraged for a theatrical premiere this past weekend. The high-school satire musical opened Jan. 11-23 in cinemas to an estimated $28 million in domestic boxoffice (decent given horrible winter weather across the nation). The PG 13-rated film mixes in the cast of an identically titled movie … [Read more...] about ‘Mean Girls’ Cast Leverages Social Clout
digital marketing
Hollywood’s Go-to Video Blogger at TikTok
TikTok video blogger Reece Feldman, whose handle is @guywithamoviecamera, is the go-to influencer for films marketed to the youth demographic via social media. In just three years after leaving college, Feldman has created a cottage industry of his journalism-style v-logger posts and commentaries on movies and TV programs. The 25-year-old marketing promotional wiz is on paid … [Read more...] about Hollywood’s Go-to Video Blogger at TikTok
‘Priscilla’ Spawns Elvis-era Cosmetics
A $49 woman’s makeup kit from the movie “Priscilla” allows fans to wear their own “winged eye” look made famous by the wife of Elvis Presley. This film-licensed cosmetics merchandise is making a publicity splash. The publicity is the viral type as fans go online with tutorials and commentaries about the Priscilla x Half Magic cosmetic product and the source movie. There are … [Read more...] about ‘Priscilla’ Spawns Elvis-era Cosmetics
Artificial Intelligence Jolts Marketing
The media-tech industry made an abrupt pivot in recent months embracing artificial intelligence (AI) that is upending movie marketing in data analysis, content creation, and interacting with audiences. Proponents say the computer technology possesses extraordinary capabilities to craft persuasive content and messages of all kinds. AI is the simulation of human intelligence … [Read more...] about Artificial Intelligence Jolts Marketing
TikTok Adds Cinema Ticket Commerce
Trying to increase its advertising/promotion revenue from film distributors, top social network TikTok has added presentation of local movie start times. The Showtimes on TikTok initiative will facilitate direct online ticket sales as well. TikTok touts its value to Hollywood with its own research showing 52% of moviegoers research a “movie, show or actor through its … [Read more...] about TikTok Adds Cinema Ticket Commerce
Cinemark Nabs 1 Mil Loyalty Members
The third-ranked movie theater circuit just reached 1 million accounts for its main loyalty program, a first for any exhibitor-based offer. The customer lists that such loyalty programs generate are potent tools for use in direct marketing to moviegoers. Launched in December 2017, Cinemark Movie Club now has 3,000 members for each of Cinemark 321 theater locations in the … [Read more...] about Cinemark Nabs 1 Mil Loyalty Members
Film Campaigns Pivot on Datapoints
Hollywood marketers are awash in consumer activity data in real time from cyberspace that sometimes point to a need to pivot, according to last week’s Variety Marketing Visionary Awards Presented by Spotify. Hollywood movie marketers have a full plan at the get-go, but the mindset is to be alert to implementing mid-course corrections as well as planned late-stage new … [Read more...] about Film Campaigns Pivot on Datapoints
Movies Embracing In-House Data Amid Crackdown
A regulatory crackdown promoting online privacy makes in-house consumer lists more valuable, because of restrictions on similar lists if compiled by third parties. That drives Hollywood to marketing lists plucked from exhibitor rewards/loyalty programs — like the Marcus Theatres slide pictured — and film distributors' direct-to-consumer initiatives. Granular consumer data — … [Read more...] about Movies Embracing In-House Data Amid Crackdown
Deleted Scene Reignites ‘The Batman’ Buzz
A 5-minute deleted scene just posted online for cinema blockbuster “The Batman” creates a post-premiere wave of publicity and, more importantly, sets up a sequel movie and TV series for fans of the comic book-adaptation franchise. The posted polished scene that is not in the PG-13-rated movie is dark and visually blurry. In it, Batman (portrayed by Robert Pattinson) … [Read more...] about Deleted Scene Reignites ‘The Batman’ Buzz
‘Godzilla’ Artificial Reality Promo Hooks Fans
A promotion in which film fans integrate videos of themselves in “Godzilla vs Kong” movie backdrops drew millions of interactions, when planted on Facebook, Instagram and Snapchat. It’s a case study of the cutting edge of movie promotions using digital media. The concept: fans could express their allegiance by posing with their favorite monster, emulating its powers, and … [Read more...] about ‘Godzilla’ Artificial Reality Promo Hooks Fans