• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • About Marketing Movies
  • About the Author
  • What experts say
  • Buy the book
  • Contact
movie marketing news

Marketing Movies

Film marketing news, features

  • news
  • Movie studios
    • Independents
  • exhibition
    • Cinema distribution
  • creative
  • promotion
    • Product placement
    • Merchandise
  • advertising
    • Prints & advertising
  • publicity
    • Talent
  • digital
    • Digital distribution
    • Digital marketing

digital distribution

Viewing ‘Hillbilly Elegy’ Via Politics

December 4, 2020 by Robert Marich Leave a Comment

Amy Adams stars

The Netflix movie "Hillbilly Elegy" is a lightning rod for attention as film critics and pundits find a stealth political undertone that irritates them. The searing family drama starring Glenn Close and Amy Adams is based on a 2016 memoir nonfiction book about growing up poor in economically backward America. The political buzz for the book and now Netflix movie directed by … [Read more...] about Viewing ‘Hillbilly Elegy’ Via Politics

Cinemas Craft Durable VOD Model

November 20, 2020 by Robert Marich Leave a Comment

The Rise of Gru

The movie-release window for video-on-demand after cinema is getting more crowded, in what should be viewed as good news because a durable formula is being hashed out that works for both Hollywood and cinema. Earlier this week, the nation’s #3 theater chain Cinemark cinched a deal for the Universal Pictures slate and separately Warner Bros. unveiled a combination … [Read more...] about Cinemas Craft Durable VOD Model

Majors Retool Execs for Streaming Age

October 30, 2020 by Robert Marich Leave a Comment

Sony Pictures in Culver City CA

Hollywood’s major movie studios are remaking their executive structures to adapt to the steaming age, which means reducing theatrical marketing infrastructure. This week, Sony Pictures combined theatrical, home video (includes DVD) and TV executive structures, and reduced headcount. “Moving forward, we will be combining our theatrical, home entertainment and television … [Read more...] about Majors Retool Execs for Streaming Age

Netflix, Major Studios on Spending Binge for Awards

January 24, 2019 by Robert Marich Leave a Comment

Netflix movie

Trade newspaper Variety reports that Hollywood spending on awards marketing is escalating as dot.coms such as Netflix flash their huge cash-wads in the movie business. On top of that, the major studios have some legitimate Oscar contenders for Best Picture, unlike in past years, so they too are reaching into their deep pockets (usually it's cash-strapped indie film companies … [Read more...] about Netflix, Major Studios on Spending Binge for Awards

Netflix, Other Streamers Walk Tightrope on Theatrical Runs

November 17, 2018 by Robert Marich Leave a Comment

The great unresolved issue of this era of cinema is how video streamers like Netflix will alter theatrical release. The answer unfolds slowly with Netflix, which is the streamer least committed to theatrical -- inching back to cinema. Streamers originating and acquiring theatrical films for their online services pursue different strategies for the cinema window. Amazon … [Read more...] about Netflix, Other Streamers Walk Tightrope on Theatrical Runs

Netflix Pushes Into Film Unconcerned About Cinemas

July 24, 2017 by Robert Marich Leave a Comment

netflix originals

Netflix is unconcerned with maintaining a theatrical window for its in-house-produced movies, presenting a contrast to Amazon that supports theatricals for its films. "Most major theater chains refuse to show the releases because Netflix posts them online right away, without giving exhibition an exclusive window," writes journalist David Lieberman on Hollywood news website … [Read more...] about Netflix Pushes Into Film Unconcerned About Cinemas

Studios Push Shorter Window to VOD

December 4, 2016 by Robert Marich Leave a Comment

While it’s cheery that domestic box office revenue is up 3.7% year-to-date, movie theaters are under threat of further encroachment of the video-on-demand window. In presentation to stock-market investors, the parent companies of Warner Bros. and Universal Pictures revealed they are in negotiations with theaters to shrink the customary 90-day exclusive window for … [Read more...] about Studios Push Shorter Window to VOD

Par Agrees to Video Revenue Share For Short Window

July 8, 2015 by Robert Marich Leave a Comment

paranormal activity the ghost dimension

Paramount Pictures agreed to let two theater chains share in video revenue for two second-tier theatrical films, in exchange for allowing quick video play after theatrical run finishes. Video run will start 17 days after the screen count for each falls under 300 screens. Typically, the theater-to-video window is a minimum of 12 weeks, and this new arrangement looks to be … [Read more...] about Par Agrees to Video Revenue Share For Short Window

Weinstein Film Sets Simultaneous Netflix Run

October 1, 2014 by Robert Marich Leave a Comment

hk action sequel

The top four U.S. movie theater chains say they won't play the sequel to "Crouching Tiger, Hidden Dragon" if it is telecast on Netflix simultaneous with its Aug. 25 2015 debut in theaters. Independent distributor The Weinstein Co. and Imax say that "Crouching Tiger, Hidden Dragon: The Green Legend" will be booked on big-screen Imax screens at the same time as subscription TV … [Read more...] about Weinstein Film Sets Simultaneous Netflix Run

Studios Push Fast 60-day VOD Window

March 31, 2011 by Robert Marich Leave a Comment

Sunset Blvd. audiences

Hollywood’s major studios are close to deals for a “premium video-on-demand window” to put movies on TV screens just 60 days after theatrical premiere for $30, prompting denunciation from theaters and some in Hollywood.   The timing is odd because studios and theater operators just met in Las Vegas for the CinemaCon convention but the studio premium VOD plans only … [Read more...] about Studios Push Fast 60-day VOD Window

« Previous Page

Primary Sidebar

Learn Film Marketing

Robert Marich's "Marketing to Moviegoers" is the essential guide to selling films in a multiplatformed world. For students and industry pros alike.

  • About author Robert Marich
  • Industry pros review the book
  • Read excerpts from the film marketing book
  • Buy the movie marketing book

Search by keywords

Search by category

Recent posts

  • ‘Lilo’ Propelled by Merchandise Boom
  • Film Fest Ovations Stoke Marketing
  • Radio Pitches Wide Reach for Movie Ads
  • Amazon Emerging as Major Movie Studio
  • ‘Minecraft’ Ignites Rowdy Cinema Rally
  • Fan-Made Film Trailers Flourish
  • Best Bet for Netflix: Acquiring Theatricals
  • Wow! $215 for Cinema+Meal

Tags

affinity groups arthouse awards bombs branding buzz campaigns-strategy controversy critics data demographics documentaries economics education expenses festivals genre genres history-memorablia messaging mobile-wireless movie trailers organizations out-of-home posters regulations social media video-marketing windows

Copyright © 2025 Robert Marich · All rights reserved · Privacy · Contact