Today’s another milestone in digital media history. Facebook launched its first video advertising inserted in its news feed, and the inaugural advertiser is the movie “Divergent." Lionsgate/Summit will premiere the not-yet-rated action adventure film March 21, 2014. “Facebook is calling this first campaign for ‘Divergent’ a test, but it’s clear from the pitch that at least … [Read more...] about Facebook Launches Vid Ads With Film ‘Divergent’
video-marketing
Ferrell Film Promo Lifts Car Sales
Goofy TV commercials with Will Ferrell as part of a movie tie-in promotion helped lift car sales for Dodge vehicles. Ferrell, in character for his movie "Anchorman 2: The Legend Continues," is the presenter in real advertising for the 2014 Dodge Durango, whose sales soared 59% in October and up 50% for the year. The Ferrell ads started Oct. 5. This is reminiscent of the … [Read more...] about Ferrell Film Promo Lifts Car Sales
Slot Machines License ‘Avatar’
I’m going to have to add a new category to the list of movie licensed merchandise—the slot machine! Gambling equipment manufacturer IGT has two slot machines that are movie themed: James Cameron’s Avatar and James Cameron’s Avatar Treasure of Pandora. The slots are “packed with iconic imagery from the film and industry-first innovation. IGT collaborated with Twentieth … [Read more...] about Slot Machines License ‘Avatar’
In-Cinema Ad Outfit Pushes Digital 2nd Screen
Movie auditoriums are an oasis from the online world, but that doesn’t mean theater circuits aren’t trying to hook on-the-go consumers with digital media. In the TV advertising upfront market, NCM Media Network unveiled some mobile wireless initiatives connected with its core on-screen cinema advertising for its movie theater clients: * In digital online, NCM … [Read more...] about In-Cinema Ad Outfit Pushes Digital 2nd Screen
Studios Push Fast 60-day VOD Window
Hollywood’s major studios are close to deals for a “premium video-on-demand window” to put movies on TV screens just 60 days after theatrical premiere for $30, prompting denunciation from theaters and some in Hollywood. The timing is odd because studios and theater operators just met in Las Vegas for the CinemaCon convention but the studio premium VOD plans only … [Read more...] about Studios Push Fast 60-day VOD Window
Oscars Present Two TV Screens
ABC Television has built a website to present behind-the-scenes activity at the Oscars awards www.oscar.com/all-access, which attempts to keep viewers glued to its screens…whether TV or computer. “Trying to exploit viewers’ two-screen behavior, the television network has built a companion Web site with behind-the-scenes video streams, so Oscar winners will be seen accepting … [Read more...] about Oscars Present Two TV Screens
Decline in Game Adaptations of Films
Video game software companies are backing away from adaptations of theatrical films because of short timelines in Hollywood and poor sales of some movie titles, says the “Los Angeles Times.” That’s particularly true for mainstream game cartridges for console video games, which are the rich end of the video game spectrum. Game adaptations require rushed production, which has … [Read more...] about Decline in Game Adaptations of Films
Actor Rips His Film on YouTube
Low-budget independent movie “Midgets vs. Mascots” is getting the worst kind of publicity on YouTube, courtesy of one of its stars. Pint-sized TV series actor Gary Coleman (TV series “Webster”) does a rant knocking the film in which is stars. “It was worse than any film school project that I think I could ever bear to be involved in,” Coleman says in the YouTube video. “I … [Read more...] about Actor Rips His Film on YouTube
Cell Phone Marketing Gains Traction
Movie distributors have placed ads and promotions on mobile telephones only sparingly, emphasizing Internet websites patronized by consumers using a PC. But mobile looks to shake off its backwater status as cell phones become more sophisticated with web browsing, voice messages blasts and video. Theatrical marketing campaigns for mobile include voice messages from stars such … [Read more...] about Cell Phone Marketing Gains Traction