• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • About Marketing Movies
  • About the Author
  • What experts say
  • Buy the book
  • Contact
movie marketing news

Marketing Movies

Film marketing news, features

  • news
  • Movie studios
    • Independents
  • exhibition
    • Cinema distribution
  • creative
  • promotion
    • Product placement
    • Merchandise
  • advertising
    • Prints & advertising
  • publicity
    • Talent
  • digital
    • Digital distribution
    • Digital marketing

video-marketing

Digital Hipsters, Kids Diverge on ‘Clifford’

December 1, 2020 by Robert Marich 1 Comment

live-action clifford movie

A video revealing “Clifford the Big Red Dog” drew mixed reviews, as adult digital literati found it garish, though tots and kids are probably just fine. The movie will be live-action, not animated. The family film’s distributor, Paramount Pictures, and producer Entertainment One released the image a few days ago in an orchestrated reveal encouraging fans to connect and pass … [Read more...] about Digital Hipsters, Kids Diverge on ‘Clifford’

Majors Retool Execs for Streaming Age

October 30, 2020 by Robert Marich Leave a Comment

Sony Pictures in Culver City CA

Hollywood’s major movie studios are remaking their executive structures to adapt to the steaming age, which means reducing theatrical marketing infrastructure. This week, Sony Pictures combined theatrical, home video (includes DVD) and TV executive structures, and reduced headcount. “Moving forward, we will be combining our theatrical, home entertainment and television … [Read more...] about Majors Retool Execs for Streaming Age

‘Harry Potter’ Mobile Game Casting ‘Spells’

October 1, 2020 by Robert Marich Leave a Comment

Free Harry Potter game

Warner Bros. Interactive licensed a Harry Potter casual game to Zynga, giving the literary and movie property digital merchandise to keep consumers engaged in the wizards and magic world. The basic game is titled “Harry Potter: Puzzles & Spells.” Says a press release, “Featuring the soundtrack and voice-over recordings from the original ‘Harry Potter’ films, fans follow … [Read more...] about ‘Harry Potter’ Mobile Game Casting ‘Spells’

Cyberspace Hosts ‘Advertiser Unfriendly’ Spots

November 21, 2019 by Robert Marich Leave a Comment

"Machete" licking Lindsay Lohan.

YouTube is selling advertising around its video streaming content that is raunchy, edgy and controversial—and the top prospect are R-rated movie marketers. Putting forward edgy content runs counter to a broad trend in online media like YouTube of stretching to provide image-conscious advertisers non-controversial content environments. “YouTube wants to help creators who … [Read more...] about Cyberspace Hosts ‘Advertiser Unfriendly’ Spots

Some Movie Trailers Skip Digital

September 6, 2019 by Robert Marich Leave a Comment

movie advertising

Sidestepping the saturated digital landscape, movie marketers are screening some trailers only in-theaters. For example, Warner Bros. Pictures is making a 40-second teaser for "Birds of Prey: Harley Quinn" is seen only as attached to the studio's horror yarn "It: Chapter Two." Writes Richard Newby in the Hollywood Reporter: "Warner Bros. took a similar route with the … [Read more...] about Some Movie Trailers Skip Digital

Movie Ads Down In Super Bowl, But TV Streamers Rise

February 4, 2019 by Robert Marich Leave a Comment

Avengers Endgame banner

TV’s premiere advertising event, the Super Bowl received just four-and-a-half theatrical motion picture commercials -- at the low end of the 4-8 spots range by historical standards. In last year's telecast of pro football's championship game, movie studios bought eight commercials for films. However, this year Hollywood was also conspicuous with acting and music celebrities … [Read more...] about Movie Ads Down In Super Bowl, But TV Streamers Rise

Warner Corals its TV Shows for ‘Batman Lego’ Flick

February 12, 2017 by Robert Marich Leave a Comment

lego batman movie poster

Hollywood's biggest movie studio, Warner Bros. marshaled various non-theatrical assets to support theatrical premiere of “The Lego Batman Movie,” flexing corporate synergy with media siblings. “The toy brick DC superhero got a shout-out during hit series ‘The Big Bang Theory’ with a special ‘Lego Batman’ opening, and two ‘Big Bang/LEGO Batman’ promo … [Read more...] about Warner Corals its TV Shows for ‘Batman Lego’ Flick

Heineken Gets ‘Spectre’ Star Craig in Commercial

September 22, 2015 by Robert Marich Leave a Comment

daniel craig heineken

'Spectre' movie actor Daniel Craig appears in a Heineken beer video commercial that promotes upcoming James Bond spy thriller, which Sony Pictures will premiere domestically Nov. 6. “The Heineken spot will be launched mobile-first via Facebook, and will be shown on TV and cinema screens worldwide 24 hours later,” says a press release from the brewer. “Heineken is the only … [Read more...] about Heineken Gets ‘Spectre’ Star Craig in Commercial

‘Blart 2’ Ties Segway Record to Premiere

April 11, 2015 by Robert Marich Leave a Comment

paul bart

Sony Pictures orchestrated a publicity stunt at the premiere for “Paul Blart: Mall Cop 2” by drumming up two Guinness World Records firsts connected to the Segway personal transport vehicles seen in the movie. The publicity stunt was incorporated in the red-carpet premiere for the PG-rated youth comedy movie, which hits theaters next Friday. record, which yields some breadth … [Read more...] about ‘Blart 2’ Ties Segway Record to Premiere

Regal Bundles VOD with ‘Transformers’

June 18, 2014 by Robert Marich Leave a Comment

Regal VOD Transformers

Regal Cinemas is offering two digital download-to-own movies to own for an extra $15 for patrons to “Transformers: Age of Extinction” at its theaters. What is the fourth “Transformers” sci-fi yarn will premiere June 24 via Paramount Pictures (the $15 VOD offer ends July 10). “For only $15 more (on top of a regular cinema ticket), guests get a Super Ticket including two … [Read more...] about Regal Bundles VOD with ‘Transformers’

« Previous Page
Next Page »

Primary Sidebar

Learn Film Marketing

Robert Marich's "Marketing to Moviegoers" is the essential guide to selling films in a multiplatformed world. For students and industry pros alike.

  • About author Robert Marich
  • Industry pros review the book
  • Read excerpts from the film marketing book
  • Buy the movie marketing book

Search by keywords

Search by category

Recent posts

  • ‘Lilo’ Propelled by Merchandise Boom
  • Film Fest Ovations Stoke Marketing
  • Radio Pitches Wide Reach for Movie Ads
  • Amazon Emerging as Major Movie Studio
  • ‘Minecraft’ Ignites Rowdy Cinema Rally
  • Fan-Made Film Trailers Flourish
  • Best Bet for Netflix: Acquiring Theatricals
  • Wow! $215 for Cinema+Meal

Tags

affinity groups arthouse awards bombs branding buzz campaigns-strategy controversy critics data demographics documentaries economics education expenses festivals genre genres history-memorablia messaging mobile-wireless movie trailers organizations out-of-home posters regulations social media video-marketing windows

Copyright © 2025 Robert Marich · All rights reserved · Privacy · Contact