Sidestepping the saturated digital landscape, movie marketers are screening some trailers only in-theaters. For example, Warner Bros. Pictures is making a 40-second teaser for "Birds of Prey: Harley Quinn" is seen only as attached to the studio's horror yarn "It: Chapter Two." Writes Richard Newby in the Hollywood Reporter: "Warner Bros. took a similar route with the … [Read more...] about Some Movie Trailers Skip Digital
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Netflix, Other Streamers Walk Tightrope on Theatrical Runs
The great unresolved issue of this era of cinema is how video streamers like Netflix will alter theatrical release. The answer unfolds slowly with Netflix, which is the streamer least committed to theatrical -- inching back to cinema. Streamers originating and acquiring theatrical films for their online services pursue different strategies for the cinema window. Amazon … [Read more...] about Netflix, Other Streamers Walk Tightrope on Theatrical Runs
Netflix Pushes Into Film Unconcerned About Cinemas
Netflix is unconcerned with maintaining a theatrical window for its in-house-produced movies, presenting a contrast to Amazon that supports theatricals for its films. "Most major theater chains refuse to show the releases because Netflix posts them online right away, without giving exhibition an exclusive window," writes journalist David Lieberman on Hollywood news website … [Read more...] about Netflix Pushes Into Film Unconcerned About Cinemas
Studios Push Shorter Window to VOD
While it’s cheery that domestic box office revenue is up 3.7% year-to-date, movie theaters are under threat of further encroachment of the video-on-demand window. In presentation to stock-market investors, the parent companies of Warner Bros. and Universal Pictures revealed they are in negotiations with theaters to shrink the customary 90-day exclusive window for … [Read more...] about Studios Push Shorter Window to VOD
Par Agrees to Video Revenue Share For Short Window
Paramount Pictures agreed to let two theater chains share in video revenue for two second-tier theatrical films, in exchange for allowing quick video play after theatrical run finishes. Video run will start 17 days after the screen count for each falls under 300 screens. Typically, the theater-to-video window is a minimum of 12 weeks, and this new arrangement looks to be … [Read more...] about Par Agrees to Video Revenue Share For Short Window
Weinstein Film Sets Simultaneous Netflix Run
The top four U.S. movie theater chains say they won't play the sequel to "Crouching Tiger, Hidden Dragon" if it is telecast on Netflix simultaneous with its Aug. 25 2015 debut in theaters. Independent distributor The Weinstein Co. and Imax say that "Crouching Tiger, Hidden Dragon: The Green Legend" will be booked on big-screen Imax screens at the same time as subscription TV … [Read more...] about Weinstein Film Sets Simultaneous Netflix Run
Regal Bundles VOD with ‘Transformers’
Regal Cinemas is offering two digital download-to-own movies to own for an extra $15 for patrons to “Transformers: Age of Extinction” at its theaters. What is the fourth “Transformers” sci-fi yarn will premiere June 24 via Paramount Pictures (the $15 VOD offer ends July 10). “For only $15 more (on top of a regular cinema ticket), guests get a Super Ticket including two … [Read more...] about Regal Bundles VOD with ‘Transformers’
Studios Push Fast 60-day VOD Window
Hollywood’s major studios are close to deals for a “premium video-on-demand window” to put movies on TV screens just 60 days after theatrical premiere for $30, prompting denunciation from theaters and some in Hollywood. The timing is odd because studios and theater operators just met in Las Vegas for the CinemaCon convention but the studio premium VOD plans only … [Read more...] about Studios Push Fast 60-day VOD Window
Age-restricted ‘Kick-Ass’ Trailer Leaks
Independent film distributors tend to push the decency envelope and a “New York Times” articles says that’s just what’s happening with Lions Gate Films’ audience-restricted trailer for R-rated “Kick-Ass.” “A trailer for the forthcoming film ‘Kick-Ass’ that depicts (a 11-year-old girl character named Hit Girl) wielding a gun and using highly, highly profane … [Read more...] about Age-restricted ‘Kick-Ass’ Trailer Leaks