Here’s an emerging triumph in digital media marketing for a small indie film. The “New York Times” published a review about narrow-release theatrical documentary “Exit Through the Gift Shop” that calls the film an “enigma.” Here’s a documentary theatrical where film critics are crucial to its marketing. The documentary about street and graffiti artist Banksy is … [Read more...] about ‘Gift Shop’ Builds Mystery
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‘Paranormal Activity’s’ Unlikely Stardom
“Paranormal Activity,” the micro-budgeted film that has grossed $97 million to date in domestic box office, perplexed the Hollywood distribution community before emerging as an unlikely blockbuster. “Early on, few distributors were interested at all — even after the film played to breathless praise at L.A.’s Screamfest in late ‘07, and again in early ‘08 at Slamdance,” … [Read more...] about ‘Paranormal Activity’s’ Unlikely Stardom
High Concept ‘Bruno’ Proves Fragile
The second weekend of “Bruno” plunged an astronomical 73% at the boxoffice, indicating the R-rated black comedy will fade fast after a decent opening and underscoring that “high concept” films are fragile. Universal Pictures’ Bruno grossed $8.3 million for the July 17-19 weekend on 2,759 screens in the U.S. and Canada. It took in $30.6 million on three less screens its … [Read more...] about High Concept ‘Bruno’ Proves Fragile