Trying to increase its advertising/promotion revenue from film distributors, top social network TikTok has added presentation of local movie start times. The Showtimes on TikTok initiative will facilitate direct online ticket sales as well. TikTok touts its value to Hollywood with its own research showing 52% of moviegoers research a “movie, show or actor through its … [Read more...] about TikTok Adds Cinema Ticket Commerce
social media
Streamer Erases Cigarettes From Posters
Look what today’s cancel culture got now! HBO Max is sanitizing movie posters of cigarette/cigar smoking which gets knocked by film fans on social media and makes for some bizarre-looking images. “Angry movie fans took to Twitter to reveal the missing smokes on HBO Max’s feeds, which appeared to be scrubbed from iconic movie posters for Robert Altman’s ‘McCabe … [Read more...] about Streamer Erases Cigarettes From Posters
Film Campaigns Pivot on Datapoints
Hollywood marketers are awash in consumer activity data in real time from cyberspace that sometimes point to a need to pivot, according to last week’s Variety Marketing Visionary Awards Presented by Spotify. Hollywood movie marketers have a full plan at the get-go, but the mindset is to be alert to implementing mid-course corrections as well as planned late-stage new … [Read more...] about Film Campaigns Pivot on Datapoints
Deleted Scene Reignites ‘The Batman’ Buzz
A 5-minute deleted scene just posted online for cinema blockbuster “The Batman” creates a post-premiere wave of publicity and, more importantly, sets up a sequel movie and TV series for fans of the comic book-adaptation franchise. The posted polished scene that is not in the PG-13-rated movie is dark and visually blurry. In it, Batman (portrayed by Robert Pattinson) … [Read more...] about Deleted Scene Reignites ‘The Batman’ Buzz
Film Merchandise Becomes NFTs
Warner Bros. offers digital comic book covers to those sign up for its DC FanDome event in what is a free giveaway of NFTs — the acronym for non-fungible digital tokens. These new type of digital content collectibles are quickly becoming a staple of movie marketing. The Warner digital goodies aim to spur attendance to its in-house fan events, which is in the mold of a … [Read more...] about Film Merchandise Becomes NFTs
‘Apes’ Love AMC Stock … So Far
Small investors bid up the share price of largest U.S. movie theater circuit AMC Entertainment to heights that baffled Wall Street professionals. These investors embraced the nickname of “apes” because they are unsophisticated in investing but group movement made them strong like gorillas. What comes next is that high-flying AMC will have to deliver profits that justify its … [Read more...] about ‘Apes’ Love AMC Stock … So Far
Roblox Virtualizes ‘In the Heights’
Roblox, which is the online game platform with multiple storefronts, hosts a multimedia “block party” for musical romance “In the Heights" creating a movie promotion set in a virtual world. Warner Bros. Pictures will premiere PG-13-rated “In the Heights” in theaters June 11. A press release says the Launch Party brings music, dance, and Latin American culture together in a … [Read more...] about Roblox Virtualizes ‘In the Heights’
Wrestling Toxic Fans Who Torch Cyberspace
As the nation’s political and social discourse gets coarse, it’s no surprise that movie marketers — who aim to engage fans — increasingly battle unwanted spurts of toxic fan syndrome. “So-called toxic fans take up an oversized place in the media's and the public's imaginations,” writes Aaron Couch in an analysis article in the Hollywood Reporter. In 2019, fanboys … [Read more...] about Wrestling Toxic Fans Who Torch Cyberspace
Live-streamed Talent Q&As Boost Films
Film distributors are goosing up box office with live question-and-answers with talent before screenings, which get amplified with live video streams, according to the Hollywood Reporter. "Jojo Rabbit," "The Lighthouse," "Parasite" and "Once Upon a Time in Hollywood" are among films with such Q&A and panel discussion initiatives with the theatrical release … [Read more...] about Live-streamed Talent Q&As Boost Films
Disney Battles ‘Captain Marvel’ Trolls
"Captain Marvel" opens this weekend to blockbuster box office, but Walt Disney Studios didn't take any chances: the studio blunted anticipated bashing by online trolls. The online provocateurs were expected to knock star Brie Larson for her politics and also framing of a super-hero movie with a female hue. A Bloomberg News article by Anousha Sakoui says that "Larson faced … [Read more...] about Disney Battles ‘Captain Marvel’ Trolls