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posters

Brad Pitt Film Sneaks into Theaters

May 17, 2011 by Robert Marich Leave a Comment

"Tree of Life"

Other than reports from its premiere at the Cannes Film Festival, “Tree of Life” is barely making a ripple in the U.S. The website and ads are a bit of blur. The movie’s first poster is a mosaic that didn’t catch the eye graphically and barely communicated the star power with the names of Pitt and Penn. Their names are hard to read. Another poster with a dominant image of a … [Read more...] about Brad Pitt Film Sneaks into Theaters

‘Source Code’ Arm-twists Journalist

March 16, 2011 by Robert Marich Leave a Comment

"Source Code" poster 2011.

A journalist for news website TechCrunch, which is owned by AOL, went public with an internal request sent by AOL asking that the journalist's article “tone down” a “snarky tone” about the Summit Entertainment film “The Source Code,” which is scheduled to premiere April 1. Alexia Tsotsis posted an inter-company memo from an AOL executive (AOL also owns MovieFone) complaining … [Read more...] about ‘Source Code’ Arm-twists Journalist

Raunchy Marketing Launches ‘Machete’

July 15, 2010 by Robert Marich Leave a Comment

"Machete" licking Lindsay Lohan.

Hollywood bad-girl Lindsay Lohan licks the barrel of a big handgun in the poster for “Machete,” which is the raunchy actioner that 20th Century Fox is scheduled to release Sept 3. The film is not yet rated. UK newspaper the “Daily Mail’s” website says that the film is “ultra violent” and Lohan “plays April Benz, an avenging socialite with a penchant for guns. In one scene, … [Read more...] about Raunchy Marketing Launches ‘Machete’

Black Actors Erased from ‘Couples’

November 17, 2009 by Robert Marich Leave a Comment

"Couples Retreat" comparison.

You have no idea of the hazards of being a film marketer! First studio brass and the stars blame you when their films flop. Now, there’s escalating media chatter suggesting that the removal of a black couple from the poster for the international version of “Couples Retreat” might be a racist move. You be the judge, but altering international posters is fairly routine (see … [Read more...] about Black Actors Erased from ‘Couples’

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