Swiss luxury wrist-watch maker IWC is plastered across “F1,” capped by its logo prominently seen in the car-racing movie’s key art for marketing. That marketing image is a closeup of “F1” star Brad Pitt wearing a crash helmet with IWC on the chin-bar (image above), which is sprayed across media from TV commercials to film posters. IWC is a longtime brand sponsor for Formula … [Read more...] about IWC Logo, Watches Fuel ‘F1’ Film
posters
Streamer Erases Cigarettes From Posters
Look what today’s cancel culture got now! HBO Max is sanitizing movie posters of cigarette/cigar smoking which gets knocked by film fans on social media and makes for some bizarre-looking images. “Angry movie fans took to Twitter to reveal the missing smokes on HBO Max’s feeds, which appeared to be scrubbed from iconic movie posters for Robert Altman’s ‘McCabe … [Read more...] about Streamer Erases Cigarettes From Posters
Disney Hoists Interactive Movie Poster
A technology unit of Walt Disney Co. is field trialing what it calls an “interactive” film poster where viewers’ responses are evaluated to help choose what poster is presented. The major consultancy Accenture assists Disney in the interactive movie poster (IMP) project. The initiative started quietly with 2017 release “Dumbo.” Field trial means the initiative engages … [Read more...] about Disney Hoists Interactive Movie Poster
Dispute Over ‘Pulp Fiction’ Image
Movie posters can become as beloved as their source material, which is driving an unusual lawsuit over who owns the key art image from 1994 crime yarn “Pulp Fiction.” The photographer who shot the iconic poster image of actress Uma Thurman lying on her stomach seductively puffing on a cigarette next to a large pistol claims he owns the imagery, and is suing “Pulp Fiction” … [Read more...] about Dispute Over ‘Pulp Fiction’ Image
Universal Mounts Horror Image Contest
A major studio built on a foundation of horror films 109 years ago, Universal Pictures now mounts a contest soliciting amateur-made posters and other marketing images celebrating the fright genre. Universal’s Out of the Shadows contest is partnered with onliner Tongal, which is a digital platform connecting businesses with vendors providing graphics/creative services to … [Read more...] about Universal Mounts Horror Image Contest
‘Aquaman’ Makes Splash with Character-specific Posters
Here’s an attention-getting assortment of character-specific movie posters for “Aquaman,” which Warner Bros. Pictures yarn Dec. 21. The sci-fi fantasy drama is rated PG-13. “With the release of James Wan’s Aquaman a little over a month way, Warner Bros. has decided that it’s time for audiences to start familiarizing themselves with the main players in the underwater drama,” … [Read more...] about ‘Aquaman’ Makes Splash with Character-specific Posters
Warners Wins Dispute Over Old Marketing Materials
Major movie studios are belatedly asserting copyright control over images in marketing materials from old films. A legal summary from a Warner Bros. Entertainment studio lawsuit in U.S. federal district court against a nostalgia-products marketer indicates Warners won a $2.57 million copyright infringement award. "In dispute over merchandise with images taken from old … [Read more...] about Warners Wins Dispute Over Old Marketing Materials
Lamenting the Sameness in Movie Posters
A well-illustrated Hollywood Reporter article laments repetitive key art for movies revolving around one of three themes: The big face (think of Matt Damon's mug in "The Martin" with text "Bring Him Home"); the big logo/key art; or the faceoff where opposing characters line up nose-to-nose. "There's comfort in familiarity," says the article by Tatiana Siegel. "That's why the … [Read more...] about Lamenting the Sameness in Movie Posters
Docu Celebrates Film Poster Guru
Movie poster creator Drew Struzan, who is famous for iconic materials ranging from “Back to the Future” to “Star Wars,” gets the star treatment in a new documentary. “Drew: The Man Behind the Poster” is receiving a limited theatrical release this summer via distributor Kino Lorber. The PG-rated movie runs 94 minutes. “While this overly group-huggy docu’s theatrical life … [Read more...] about Docu Celebrates Film Poster Guru
Conviction for Fake Vintage Movie Posters
Vintage movie posters are a big business and there are pockets of fraud for posters and lobby cards. A Georgia man who was an active collector and seller was convicted in federal court to 6 ½ years in prison for manufacturing replicas of posters from famous old movies and selling them as original. The convicted man Kerry Haggard “worked his scam by paying a New York City … [Read more...] about Conviction for Fake Vintage Movie Posters