The “Star Wars” franchise has mounted a marketing initiative that projects lighted images on a famous New York City building, attracting the attention of street traffic and, more importantly, the press. “Star Wars” imagery gets beamed on the side of the 102-floor Empire State Building at night. This supports licensed movie merchandise and runs of “Star Wars” saga movies on … [Read more...] about Film Marketing Takes to Streets
out-of-home
Streamers’ Billboards a Sign of the Times
Video streamers have elbowed alongside movies for visibility in greater Hollywood’s outdoor billboard scene for awards consideration, joining films seeking to turn heads of industry voter for Oscars and other accolades. This season, video streaming services Hulu, Paramount+ and Netflix are particularly visible. Dotting the fabled Sunset Strip canyon are film awards … [Read more...] about Streamers’ Billboards a Sign of the Times
Struggling Parks’ Hopes Ride With Horror
Halloween haunted-houses and rides that pop up in big theme parks take additional urgency after a soft summer season, resulting in more park adaptations of horror and suspense films for seasonal attractions. Universal Studios parks in Orlando and Los Angeles are particularly prolific with their autumn Universal Halloween Horror Nights franchise, and announced creation of a … [Read more...] about Struggling Parks’ Hopes Ride With Horror
‘Nope’ Reaches for the Skyy Vodka
Universal Pictures set up an expansive tie-in promotion with Skyy vodka for off-beat horror film “Nope” that includes out-of-home marketing, whipping up interest on social media, a sweepstakes and experiential activations. The R-rated “Nope” is scheduled for “in theaters only” domestic premiere July 22. Its R-rating limits promotional partners since voluntary audience … [Read more...] about ‘Nope’ Reaches for the Skyy Vodka
Disney Hoists Interactive Movie Poster
A technology unit of Walt Disney Co. is field trialing what it calls an “interactive” film poster where viewers’ responses are evaluated to help choose what poster is presented. The major consultancy Accenture assists Disney in the interactive movie poster (IMP) project. The initiative started quietly with 2017 release “Dumbo.” Field trial means the initiative engages … [Read more...] about Disney Hoists Interactive Movie Poster
‘Wonder Woman’ Gets Thrill Ride
The Wonder Woman comic book/movie property is set for its own roller coaster thrill ride at Six Flags Magic Mountain outdoor amusement park in suburban Los Angeles. The licensed merchandise ride is scheduled to open summer of 2022, after being delayed by the pandemic. The theme park’s investment in a new ride indicates confidence in the outdoor, out-of-home entertainment … [Read more...] about ‘Wonder Woman’ Gets Thrill Ride
Marketing Embraces Activations With Real Sensory Experience
Cyberspace conjures up magical worlds online so it’s interesting that in-the-flesh experiences are getting a big buzz at fanboy show Comic-Con. Activations that allow consumers to interact with brands through real-life interaction are show stoppers, writes Thom Forbes at Media Post. A Taco Bell restaurant mockup with neon lighting and a futuristic feel that recreates a scene … [Read more...] about Marketing Embraces Activations With Real Sensory Experience
Canadian Circuit Diversifies into Movie-less Complexes
Leading Canadian theater circuit Cineplex is diversifying into entertainment complexes -- what used to be arcades. Cineplex will overhaul a 10-screen multiplex in Brampton, Canada, later this year and replace with its Playdium entertainment concept. “The new Brampton location will feature a selection of classic and new-to-market video and redemption games, as well as … [Read more...] about Canadian Circuit Diversifies into Movie-less Complexes
Regal Installs Multi-Sensory Cinema Seats
Multi-sensory experiences are coming to movie theaters. Giant circuit Regal Cinemas inked a deal with 4DX cinema for its wind-fog-rain-and-scents atmospherics for audiences. South Korea-based 4DX installs stationary motion sensation seats bundled with sensory experiences. Regal expects 4DX installations at 17 U.S. screens by the end of 2018. 4DX cinema systems currently … [Read more...] about Regal Installs Multi-Sensory Cinema Seats
Hollywood Piles Into L.A. Billboards
Outdoor billboards in Los Angeles hold a special place for Hollywood. Such outdoor advertising signage is sometimes almost personal with the industry talking to the broader industry and is supercharged in awards season touting talent, movies and TV shows for kudos. “Many Hollywood advertisers view outdoor as a ‘reminder’ medium, playing a supportive role in campaigns that … [Read more...] about Hollywood Piles Into L.A. Billboards