Benedict Coulter, who is head of creative marketing agency Trailer Park, booms film marketing messages in crafting movie trailers. While being obvious on some elements, Coulter will simultaneously present some mysteries to entice audiences with some not-fully-explained wrinkles. Trailer Park is largest of Hollywood’s 30 ad agency boutiques making two-minute previews … [Read more...] about Confessions of a Trailer Wizard
movie trailers
Mystery Trailer for “Cloverfield’
Paramount Pictures’ unconventional cinema trailer that is attached to its “Transformers” blockbuster got moviegoers talking the next day around the water coolers at work, according to “USA Today.” The trailer, which doesn’t name the film (“Cloverfield”), presents a rooftop party populated by yuppies in urban Manhattan in documentary style that is disrupted by fireballs in … [Read more...] about Mystery Trailer for “Cloverfield’
MySpace Creates Cinema Trailer Hub
While riding high in 2007, social media website MySpace creates a movie video trailer community with indie distributor Lions Gate as its inaugural promotional partner. The cinema section is dubbed MySpace Trailer Park. A press release quotes MySpace CEO Chris DeWolfe saying that the trailer community “speaks to users who want to discover and virally share these videos.” … [Read more...] about MySpace Creates Cinema Trailer Hub