Online film ticketing outfit Fandango agreed to buy Movieclips for an undisclosed price in a bid to expand from commerce to becoming a broader movie content destination. Movieclips collects revenue from advertising around its YouTube video, which relies heavily on film distributor-supplied content. “The entire network encompasses a catalog of 45,000 curated film clips, … [Read more...] about Fandango Buys Movieclips
movie trailers
Audi Car Replaces Acura In Next ‘Iron Man’
An electric-powered Audi luxury car brand replaces Honda's Acura in Walt Disney's "Iron Man 3," according to Bloomberg news service. Audi, which is aggressive about product placement in movies, is owned by German automotive giant Volkswagen. The Tony Stark character, portrayed by Robert Downey Jr. in the "Iron Man" films, will park the Acura supercar he drove last year in … [Read more...] about Audi Car Replaces Acura In Next ‘Iron Man’
‘Hunger Games’ Ramps Up Early
Lionsgate is making ABC Television’s “Good Morning America” the platform for the debut of a teaser trailer for its sci-fi action adventure “The Hunger Games,” which is scheduled to hit theaters March 23, 2012. “GMA” is an unusual choice because typically trailers premiere on websites related to movies, social websites, events such as the sci-fi enthusiast Comic-Con … [Read more...] about ‘Hunger Games’ Ramps Up Early
‘Cowboys & Aliens’ Trailer Dilemma
The trailer for “Cowboys & Aliens” presents a genre-bending film that I found riveting but a New York Times article today examines the marketing challenge to position the film correctly. The movie is a serious and edgy sci-fi yarn about hostile aliens invading the old west of the 1800s, That pushes the normally antagonist earthly cowboys and Indians to unite, and comedy … [Read more...] about ‘Cowboys & Aliens’ Trailer Dilemma
Easy-to-market Horror Films Proliferate
Hollywood rolls out horror films starting in early September to cash in on the Halloween holiday and “this year’s ghoulish conga line is particularly crowded,” notes an article in “The Hollywood Reporter.” “A few movies, like Universal’s “Devil,” with a domestic gross of $32.4 million, posted modest returns, while others, such as Paramount Vantage’s “Case 39” ($12.7 million) … [Read more...] about Easy-to-market Horror Films Proliferate
Age-restricted ‘Kick-Ass’ Trailer Leaks
Independent film distributors tend to push the decency envelope and a “New York Times” articles says that’s just what’s happening with Lions Gate Films’ audience-restricted trailer for R-rated “Kick-Ass.” “A trailer for the forthcoming film ‘Kick-Ass’ that depicts (a 11-year-old girl character named Hit Girl) wielding a gun and using highly, highly profane … [Read more...] about Age-restricted ‘Kick-Ass’ Trailer Leaks
Disaster Epic Mounts ‘Roadblock’ TV Buy
Sony Pictures is making an expensive and early push for its Nov. 13 release of global disaster epic “2012.” If you are watching advertising-supported TV Thursday Oct. 1, you can’t miss the “2012” commercials. Sony/Columbia is mounting a “roadblock” campaign placing ads simultaneously on all TV media, in what will reach an estimated at 110-140 million people (the US … [Read more...] about Disaster Epic Mounts ‘Roadblock’ TV Buy
Stealth Change In Trailer Ratings?
The eagle-eyed “Movie Mom” spotted a subtle posted policy change in movie industry placement of trailers in relation to youth audiences. Movie Mom Nell Minow notes that promotional trailers now say they are approved for “appropriate audiences” whereas before the phrase was “all audiences”. Clearly, the new language gives theaters (and websites streaming trailers) more … [Read more...] about Stealth Change In Trailer Ratings?
Imax Screens 16-Minute ‘Avatar’ Clip
In its extensive discussion of trailers, “Marketing to Moviegoers: Second Edition” calls them essentially “free samples” of movies. Now, 20th Century Fox is taking the trailer concept to an extreme level with “Avatar,” which is the Jim Cameron (“Titanic”) sci-fi epic set for Dec. 18 theatrical release. A “Los Angeles Times” article says big-screen Imax theaters will present … [Read more...] about Imax Screens 16-Minute ‘Avatar’ Clip
Confessions of a Trailer Wizard
Benedict Coulter, who is head of creative marketing agency Trailer Park, booms film marketing messages in crafting movie trailers. While being obvious on some elements, Coulter will simultaneously present some mysteries to entice audiences with some not-fully-explained wrinkles. Trailer Park is largest of Hollywood’s 30 ad agency boutiques making two-minute previews … [Read more...] about Confessions of a Trailer Wizard