You knew this was going to happen eventually. Facebook is using artificial intelligence to identify conversations about current movies to drop in paid commercial messaging for Fandango, the movie ticketing service. The messaging will include local playdates and pricing inserted in Facebook Messenger. "It ís totally convenient! Or completely creepy," muses an article in … [Read more...] about Facebook Conversations Get Fandango Movie Plugs
mobile-wireless
‘Emoji’ Movie Claims First Cell-phone Trailer
I’m always on the look-out for movie marketing firsts, and here Sony Pictures claims one. Sony Pictures rolled out what it asserts is the “world's first-ever vertical movie trailer designed especially for mobile users” for animated “The Emoji Movie.” The not-yet-rated “Emoji Movie” is scheduled for domestic theatrical premiere Aug. 4, 2017, so this is a long-lead marketing … [Read more...] about ‘Emoji’ Movie Claims First Cell-phone Trailer
Film Apps For ‘Spidey,’ ‘Other Woman’
Food marketer Kellogg’s and a cyberspace fashion commerce company are mounting separate movie apps. Kellogg’s offers a free casual video game for mobile devices tied to “The Amazing Spider-Man 2” and fashionista enabler StylePic links to “The Other Woman.” Apps are applications, which are shortcuts to websites that size video and maximize functionality on mobile devices … [Read more...] about Film Apps For ‘Spidey,’ ‘Other Woman’
Disney Bets Big On ‘Frozen’ With App
Walt Disney Studios gave another signal that it expects animated movie “Frozen” will become a durable franchise by creating an application software title for the movie. Most films are so ephemeral, they don’t get apps. The $6.99 retail “Frozen: Storybook Deluxe” app works on iPads and iPhones and is sold via Apple’s iTunes store. “The app is Disney’s third interactive … [Read more...] about Disney Bets Big On ‘Frozen’ With App
‘The Grey’ Trailer Quotes Tweeters
Variety spotted what might be a first in movie marketing: a trailer presenting on-screen text slides of comments from Twitter about Open Road Film’s thriller trailer “The Grey.” The comments are from film critics and bloggers who saw the film in a private industry screening. Marketing materials usually excerpt from published comments of professional movie critics. “The … [Read more...] about ‘The Grey’ Trailer Quotes Tweeters
LG Phone Looks Smart in ‘Iron Man 2’
LG Electronics shows off a smart phone of the future in “Iron Man 2.” Robert Downey Jr. whips out his pesonal phone in the film that impressively projects data and navigation controls on a “desktop” floating on thin air! “Throughout the movie, the device morphs according to situation and function, enabling (character Tony) Stark (Downey) to control his TV, lock his home … [Read more...] about LG Phone Looks Smart in ‘Iron Man 2’
Verizon Sues Film Telemarketer
A small theatrical distributor and its telemarketing agency were sued by Verizon Wireless, which alleges its mobile phone subscribers were deluged with hundreds of thousands unsolicited phone calls. The telemarketing campaign pushed the family film “The Velveteen Rabbit.” The lawsuit names as defendants Family 1 Films, which is distributing "The Velveteen Rabbit," and … [Read more...] about Verizon Sues Film Telemarketer
‘Eagle Eye’ Flies in Mobile Marketing
Paramount Pictures/DreamWorks breaks new ground with an elaborate, interactive cell phone campaign for mystery thriller “Eagle Eye,” a PG 13-rated movie. This is an early use of smart cell phones as a multi-media platform, coming months after Apple introduced its revolutionary iPhone. The Paramount/DreamWorks campaign “aims to build additional buzz about, and boost overall … [Read more...] about ‘Eagle Eye’ Flies in Mobile Marketing
Cell Phone Marketing Gains Traction
Movie distributors have placed ads and promotions on mobile telephones only sparingly, emphasizing Internet websites patronized by consumers using a PC. But mobile looks to shake off its backwater status as cell phones become more sophisticated with web browsing, voice messages blasts and video. Theatrical marketing campaigns for mobile include voice messages from stars such … [Read more...] about Cell Phone Marketing Gains Traction