The director of “Terminator: Genisys” feels that the sci-fi movie’s trailers revealed too much, in a rare public airing of common behind-the-scenes tensions over marketing decisions. In an Uproxx Movies story by Mike Ryan, director Alan Taylor laments the trailers contained too many plot spoilers in conveying that “Terminator: Genisys” is an original story, and thus more than … [Read more...] about Director Laments ‘Terminator’ Trailer Tells Too Much
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Why ‘American Sniper’ Hits Marketing Bullseye
Feb 15 late addition: “NY Post” article link and quote citing success of films and TV programs that show a "frank admiration for the sacrifice, bravery and personal nobility of the men doing the fighting." Feb. 14, 2015- A big part of audience marketing is selecting the right tone, as evidenced by Warner Bros. surprise blockbuster “American Sniper,” which avoided being … [Read more...] about Why ‘American Sniper’ Hits Marketing Bullseye
Uni Pix Helps Sibling With Bowl Buy Binge
Eight pricey movie commercials were telecast in NBC Television’s Super Bowl with NBC’s corporate sibling Universal Pictures behind six of the films. The rate-card for in-game commercials is $4.5 million. Movies are typically a big category taking 4-10 of the 60+ Super Bowl slots. It looks like NBC Universal—which is owned by diversified cable TV conglomerate Comcast—piled in … [Read more...] about Uni Pix Helps Sibling With Bowl Buy Binge
Sony Hack Reveals Confidential Marketing
Major studios are tight-lipped about their marketing, but leaks from the hack of Sony Pictures Entertainment corporate computers provide some insights. For the Tom Hanks drama “Captain Philips,” a PowerPoint slide from Sony Pictures tells staff to stress action to male audiences, emphasize emotional depth to females and steer away from American nationalistic themes, says an … [Read more...] about Sony Hack Reveals Confidential Marketing
‘Noah’ Endures Extensive Research Screenings
Paramount Pictures “made and (audience) tested as many as half-a-dozen of its own” edited versions of the Biblical drama “Noah,” starring Russell Crowe, according to a lengthy article in the Hollywood Reporter. The retelling of the Noah’s Ark story of global flooding, which was produced for $125 million with New Regency Productions, is scheduled to premiere March … [Read more...] about ‘Noah’ Endures Extensive Research Screenings
Docu Celebrates Film Poster Guru
Movie poster creator Drew Struzan, who is famous for iconic materials ranging from “Back to the Future” to “Star Wars,” gets the star treatment in a new documentary. “Drew: The Man Behind the Poster” is receiving a limited theatrical release this summer via distributor Kino Lorber. The PG-rated movie runs 94 minutes. “While this overly group-huggy docu’s theatrical life … [Read more...] about Docu Celebrates Film Poster Guru
Critic: Political Correctness Topples Movies
While Hollywood frets that an unprecedented number of big budget films have flopped this year, an opinion article in the New York Post by Kyle Smith purports to answer why: two of the big disappointments so far injected Hollywood’s “political correctness.” The big-budget flops are Walt Disney Studios’ “The Lone Ranger” ($250 million production cost) and Sony Pictures’ “White … [Read more...] about Critic: Political Correctness Topples Movies
Panic Attack for ‘Pacific Rim’ Softness
Audience tracking surveys suggest big-budget sci-fi film “Pacific Rim” will be a box office disappointment, so distributor Warner Bros. and producing partner Legendary Pictures scramble in marketing triage. “Pacific Rim” will premiere July 12. Warner and Legendary collaborated on Superman reboot “Man of Steel,” which is a box office hit with $271 million in domestic (US … [Read more...] about Panic Attack for ‘Pacific Rim’ Softness
Brad Pitt’s ‘War Z’ Undergoes Reshoots
Hollywood has a pretty good track record of avoiding box office catastrophes with big-budget movies—meaning production budgets of $120 mil. or more--and Paramount is determined that its “World War Z” doesn’t get added to that short list. A "Hollywood Reporter" article recounts how Paramount Pictures engaged in a late revamp of its Brad Pitt apocalyptic yarn “World War Z” … [Read more...] about Brad Pitt’s ‘War Z’ Undergoes Reshoots
In-Cinema Ad Outfit Pushes Digital 2nd Screen
Movie auditoriums are an oasis from the online world, but that doesn’t mean theater circuits aren’t trying to hook on-the-go consumers with digital media. In the TV advertising upfront market, NCM Media Network unveiled some mobile wireless initiatives connected with its core on-screen cinema advertising for its movie theater clients: * In digital online, NCM … [Read more...] about In-Cinema Ad Outfit Pushes Digital 2nd Screen