While riding high in 2007, social media website MySpace creates a movie video trailer community with indie distributor Lions Gate as its inaugural promotional partner. The cinema section is dubbed MySpace Trailer Park. A press release quotes MySpace CEO Chris DeWolfe saying that the trailer community “speaks to users who want to discover and virally share these videos.” … [Read more...] about MySpace Creates Cinema Trailer Hub
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Theatrical Marketing Costs Rise in 2005
With box office suffering a slide, Hollywood is warming to the idea of reducing marketing expenses in theatrical release to bolster profits. But analysts should be careful about trimming their forecasts of future studio spending on prints and advertising. Hollywood's tough talk about cost control looks to be an exercise in wishful thinking. First let's assume the axe would … [Read more...] about Theatrical Marketing Costs Rise in 2005
Original ‘Jurassic’ Spins Off 1,000 Products
When “Jurassic Park” approached theatrical release in June 1993, distributor Universal Pictures set a new high in licensed merchandise, lining up 1,000 different categories of products locked up by 100 companies. Director Steven Spielberg and a then lofty $70 million production with cutting edge special effects let the studio make this proposition: the film would … [Read more...] about Original ‘Jurassic’ Spins Off 1,000 Products
Futuristic Product Placements in Films
The experience of Pan Am…First around the world and beyond. So if your business takes you out of this world, enjoy the speed and comfort of a Pan Am space clipper with convenient non-stops to the moon and all the major space stations. At Pan Am, the sky is no longer the limit..."2010: The Year We Make Contact" Movie audiences undoubtedly will get a chuckle from the preceding … [Read more...] about Futuristic Product Placements in Films
‘Jedi’ Unleashes Merchandise Blitz
In 1983, the eagerly awaited third film of the “Star Wars” cinema saga shapes up as much a potential blockbuster in merchandising and promotional tie-ins as it is expected to be at the box office. Two major packaged goods marketers – Coca-Cola and Procter & Gamble – and a fast-food chain – Burger King – plan national promotions tied to the $35 million production of “Star … [Read more...] about ‘Jedi’ Unleashes Merchandise Blitz
Oscar Noms Ignite ‘Gandhi’ Blitz
More than any other Best Picture nominee, "Gandhi" needs Oscar's help! For the Columbia Pictures release, the cornerstone of its marketing plan is the 11 nominations it received, the best of any 1982 picture. Moviegoers were barraged with “Gandhi” advertising ballyhooing the Academy of Motion Picture Arts & Sciences Awards’ nomination within hour of the Feb. 17 … [Read more...] about Oscar Noms Ignite ‘Gandhi’ Blitz