Regal Entertainment books a one-day theatrical rerelease of three “Iron Man”-related movies in advance of “Iron Man 3,” which premieres nationally May 3. The three-film rerelease occurs Thursday May 2 for “Iron Man”, “Iron Man 2” and “The Avengers 3D.” The following day, “Iron Man 3” premieres nationally from Walt Disney Studios. Regal, which is the nation’s largest … [Read more...] about Regal Circuit Runs ‘Iron Man’ Marathon
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Digital Projection Eclipses Mechanical In Theaters
In 2012, mechanical film projectors were supplanted by digital electronic projection equipment in movie theaters worldwide, according to researcher IHS Screen Digest. The researcher estimates 43,796 2-D digital electronic screens in 2012, 45,545 3D digital screens and 5,500 E-cinema screens in 2012. In contrast, there were just 35,087 mechanical projectors in 2012, down from … [Read more...] about Digital Projection Eclipses Mechanical In Theaters
Movie Soundtracks Make Comeback
Movie companies are once again pushing hard to sell soundtrack albums, which went into severe decline over the past decade along with overall revenue of the music industry. The rise of digital music streaming and downloads again make movie music an attractive licensed merchandise item and music licensing organizations have helped by making more favorable deals with movie … [Read more...] about Movie Soundtracks Make Comeback
Theaters Host Mini-Fests at Reduced Prices
Movie theaters are rolling out a range of special promotions to try to ingrain the cinema-going habit with showings of older films at discount prices. * Carmike and Regal starts a “Marvel Superhero Movie Marathon” screening movies with Marvel characters simultaneously on May 3 coming just before the premiere of "The Avengers" from Walt Disney Studios the following day. * … [Read more...] about Theaters Host Mini-Fests at Reduced Prices
Specialist Film Ad Agencies Merge
The two leading specialist advertising agency businesses that originally assembled detail-intensive newspaper ads are merging their operation into what is called Allied-THA. This enterprise that has 20 regional offices across the United States creates ads with theater play-dates and start-times in the fine print at the bottom of print ads for movies. A press release from … [Read more...] about Specialist Film Ad Agencies Merge
‘Panda’ Integrates in CityVille Game
DreamWorks Animation placed “Kung Fu Panda 2” in an integration with the CityVille social game that is popular on Facebook, as the animation film company becomes more entwined with social media. Paramount Pictures premieres animated film “Kung Fu Panda 2” on next Thursday for DreamWorks Animation. “Last month, (CityVille’s parent) Zynga added Jeffrey Katzenberg, … [Read more...] about ‘Panda’ Integrates in CityVille Game
Audi Reigns in Car Placements
German carmaker Audi is “the” major force in produce placement in Hollywood among luxury brands with gambits ranging from have Audis prominent in movies like “Iron Man” to a fleet of Audis transporting attendees to film events that are seen in press coverage. Says a “Variety” article by Marc Graser, “In fact, Audi has spent the past three years essentially taking over … [Read more...] about Audi Reigns in Car Placements
Films Flop Despite Super Bowl Pop
QUESTION: What movies in the past three years had a box office gross that was so anemic that their later domestic cinema ticket sales was not even three times the cost of an average Super Bowl commercial? ANSWER: Read on…. With the kickoff to Super Bowl just two days away, it’s appropriate to review the curious relationship between Hollywood film distributors and the big … [Read more...] about Films Flop Despite Super Bowl Pop
‘Magorium’ Gimmicky Scented Advertisement
“Mr. Magorium’s Wonder Emporium” employs a marketing stunt placing a scratch-and-sniff fragrance embedded the ink of “Los Angeles Times” advertisement for the movie. “Magorium” is a G-rated family film scheduled for domestic premiere Nov. 5 from 20th Century Fox Pictures and producer Fox Walden Media. In overall movie marketing, newspaper advertising is in decline because … [Read more...] about ‘Magorium’ Gimmicky Scented Advertisement
Official Websites No Longer Epicenter
Marketing movies via the internet across cyberspace is still relatively new, but there are already some significant twists in strategy. The official website is no longer the automatic centerpiece of a new media campaign and—in something of an irony—there is a budding trend to launch more than one website for the same movie. All this is a break from the strategy of … [Read more...] about Official Websites No Longer Epicenter