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Raunchy Marketing Launches ‘Machete’

July 15, 2010 by Robert Marich Leave a Comment

"Machete" licking Lindsay Lohan.

Hollywood bad-girl Lindsay Lohan licks the barrel of a big handgun in the poster for “Machete,” which is the raunchy actioner that 20th Century Fox is scheduled to release Sept 3. The film is not yet rated. UK newspaper the “Daily Mail’s” website says that the film is “ultra violent” and Lohan “plays April Benz, an avenging socialite with a penchant for guns. In one scene, … [Read more...] about Raunchy Marketing Launches ‘Machete’

Females Dig Scary Movies?

August 6, 2009 by Robert Marich Leave a Comment

"I Spit On Your Grave"

Hollywood has learned that women are a bigger audience for some horror films than men, which is impacting selection of projects and marketing, according to an “Entertainment Weekly” story. “Name any recent horror hit and odds are that female moviegoers bought more tickets than men,” says the “EW” article written by Christine Spines. “And we’re not just talking about … [Read more...] about Females Dig Scary Movies?

‘Dark Knight’ Baffles Film Ratings

July 18, 2008 by Robert Marich Leave a Comment

"The Dark Knight" teaster poster.

Warner Bros. latest Batman adaptation, “The Dark Knight,” is a genre bender that baffles audience classification, and may impact film ratings going forward. Further, its comic-book-to-silver-screen arc makes it ideal for a new print graphic novel to promote the film and special clips screening in Imax theaters. But its console video game adaption was abandoned and won’t be … [Read more...] about ‘Dark Knight’ Baffles Film Ratings

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