The boxoffice stumble of Universal Pictures’ action thriller “Ambulance” is blamed on Netflix streaming original movies in the action-adventure genre, diminishing audience desire to hoof to cinemas for the same. Helmed by pedigree action-film director Michael Bay, R-rated “Ambulance” ranked fourth the past weekend with a weak $8.7 million in boxoffice for the three-day … [Read more...] about ‘Ambulance’ Cinema Stumble Blamed on Netflix
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Taco Bell Parodies Horror Film Trailers
Movie trailers are ingrained in popular culture evidenced by others imitating. These include TV series promotions trying to capture a cinema-like prestige and consumer goods, such as the Taco Bell restaurant chain. “The Craving” advertising campaign for Taco Bell spoofs youth horror film trailers. It’s the sixth round of Taco Bell TV commercials playing off film trailers, … [Read more...] about Taco Bell Parodies Horror Film Trailers
Horror-film Hits Enchant H’wood
Horror films, which are always part of Hollywood’s ecosystem, are suddenly very hot. The $5 million production of “Insidious: Chapter 2” rolled up about $41 million in domestic box office on its opening weekend of Sept 13-15 for distributor FilmDistrict. “The success of the genre has upended a release calendar that once relegated horror movies to the winter months and … [Read more...] about Horror-film Hits Enchant H’wood
Confessions of a Horror Film Mogul
Horror filmmaker Eli Roth is a “brand” that he milks online and in other media. A creative force behind "Cabin Fever" and "Hostel," Roth provided a fascinating tour of the horror film genre in an interview at the Variety Film Marketing Summit last week. His big break came as director of “Cabin Fever” released in 2003, though that low-budget film that was a hit with $21 … [Read more...] about Confessions of a Horror Film Mogul
Twitter Lifts ‘Super 8’ by $5m?
If tracking surveys are to be believed, Paramount Pictures squeezed another $5 million in boxoffice out of the opening weekend for “Super 8” with its tie-in promotion with Twitter. Not bad and not great either. The youth-oriented sci-fi yarn finished the three-day premiere weekend with $35.5 million (plus another $1 million from Thursday sneak previews arranged by … [Read more...] about Twitter Lifts ‘Super 8’ by $5m?