Oliver Stone’s “W.” movie about President George W. Bush cobbled together $30 million in financing from overseas sources because investors in the U.S. found the project uncommercial. A “Wall Street Journal” article notes that an Australian company – Omnilab Media – invested another $25 million to pay for marketing costs-referred to as prints-and-advertising (or … [Read more...] about Oliver Stone Film Nabs P&A Funding
expenses
Financing Set for Digital Cinema
Four major studios and the biggest independent agreed this week to help fund a consortium of movie theater owners to convert to electronic digital film projection to replace mechanical projectors. Digital cinema has been stalled for a decade, because of questions if the technology was not ready, making movie companies unwilling to invest in what could be soon-obsolete … [Read more...] about Financing Set for Digital Cinema
Films Flop Despite Super Bowl Pop
QUESTION: What movies in the past three years had a box office gross that was so anemic that their later domestic cinema ticket sales was not even three times the cost of an average Super Bowl commercial? ANSWER: Read on…. With the kickoff to Super Bowl just two days away, it’s appropriate to review the curious relationship between Hollywood film distributors and the big … [Read more...] about Films Flop Despite Super Bowl Pop
Theatrical Marketing Costs Rise in 2005
With box office suffering a slide, Hollywood is warming to the idea of reducing marketing expenses in theatrical release to bolster profits. But analysts should be careful about trimming their forecasts of future studio spending on prints and advertising. Hollywood's tough talk about cost control looks to be an exercise in wishful thinking. First let's assume the axe would … [Read more...] about Theatrical Marketing Costs Rise in 2005