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Best Bet for Netflix: Acquiring Theatricals

March 23, 2025 by Robert Marich Leave a Comment

movie based on video game hit

Netflix gets a better economic return from licensing hit theatrical films, which are more cost effective and hold up better in viewing than its original films, says researcher Ampere Analysis. “Netflix's big-budget originals like 'Damsel' and 'Lift' burn bright but fade quickly,” says a Hollywood Reporter story by Scott Roxborough, summarizing the Ampere report "Unpacking … [Read more...] about Best Bet for Netflix: Acquiring Theatricals

Wow! $215 for Cinema+Meal

March 15, 2025 by Robert Marich Leave a Comment

A movie theater in the basement of a posh New York City hotel charges lofty prices up to $215 per person when meal included! The Cannes Cinema is a compact 66-seat movie theater in the basement of the five-star Hotel Barriere Fouquet in New York City, which is located in the trendy and bohemian Tribeca district. Offices for the Tribeca Film Festival are nearby. While … [Read more...] about Wow! $215 for Cinema+Meal

Coppola Wants to Prove Hollywood Wrong on ‘Megalopolis’

May 20, 2024 by Robert Marich Leave a Comment

Filmmaker extraordinaire Frances Ford Coppola is struggling with placating puzzled film critics, marketing an esoteric film to wide audiences and struggling for industry sales for his “Megalopolis.” The $120 million self-financed social commentary epic is in competition at the Cannes Film Festival in France, where Coppola hopes those problems will be solved by critical acclaim … [Read more...] about Coppola Wants to Prove Hollywood Wrong on ‘Megalopolis’

Marketing Often Exceeds Film Costs

May 6, 2024 by Robert Marich Leave a Comment

horror film from game

Deadline.com’s annual rankings of film profitability highlights one of oddities of the movie biz. How much one spends on making “the product” — meaning film production cost — frequently has little bearing on profitability and is sometime dwarfed by basic marketing expenses. Universal Pictures spent just $20 million to make cheapie horror film “Five Nights at Freddy’s” but … [Read more...] about Marketing Often Exceeds Film Costs

Film Blurbs Engulf Pricey Super Bowl

February 12, 2024 by Robert Marich Leave a Comment

fantasy film

Movies from three of Hollywood’s five major studios played during Sunday’s Super Bowl, with advertisers reportedly paying $7 million for each 30-second spot. Nine movie, film branding and streaming platform spots were televised in-game, at the high end of the four-to-eight range typical for Hollywood fare in the NFL finale. Another handful of film-related commercials ran in the … [Read more...] about Film Blurbs Engulf Pricey Super Bowl

Radio Plugs its ‘Reach’ for Film Ads

December 24, 2023 by Robert Marich Leave a Comment

animated musical

Radio is making its case that audio media merits a bigger slice of movie advertising budgets because it provides breadth — a wider swath of audiences than alternatives — and a higher percentage of heavy moviegoers. At the moment, radio gets just 1-2% of movie advertising (linear TV and digital media gobble up around 95% of movie ad spending). In custom research commissioned … [Read more...] about Radio Plugs its ‘Reach’ for Film Ads

Crowd-Funding P&A for ‘Freedom’

July 29, 2023 by Robert Marich Leave a Comment

conservative movie hit

Indie blockbuster “Sound of Freedom” raised $5 million from 7,134 small investors for its marketing expenses, which is an out-of-Hollywood story involving grassroots America. The $5 million covered “prints & advertising” (P&A) theatrical releasing expenses. This crowd-funding effort is the realization of much talked about, but seldom achieved, leveraging of a … [Read more...] about Crowd-Funding P&A for ‘Freedom’

Cinemas Splurge on Upgrades

November 25, 2022 by Robert Marich 1 Comment

Despite the lingering ravages of the pandemic, movie theater operators are making sizeable investments to upgrade and reconfigure their physical plants. It’s something of a surprise because of post-Covid economic uncertainty and most cinema companies are already weighed down with heavy debt. But the capital-expenditure (CapEx) investment cycle is happening in … [Read more...] about Cinemas Splurge on Upgrades

Studios Squeeze Cinemas on Blockbusters

December 28, 2021 by Robert Marich Leave a Comment

Marvel movie

A little-understood aspect of cinema booking contracts is that a larger percentage of boxoffice revenue is allocated to the Hollywood major studios as a blockbuster film climbs into the stratosphere. The result is that the financial benefits of outsized hits disproportionately go into the pockets of major-studio distributors, and less so to theaters. Hey all you “meme” small … [Read more...] about Studios Squeeze Cinemas on Blockbusters

Indies Battle Cinema Marketing Costs

August 23, 2021 by Robert Marich Leave a Comment

anime hit

There’s an unfolding tug-of-war over independent films, defined as titles not distributed by Hollywood’s five major studios. Cinemas want to keep them on their silver screens while video streamers, which enjoy more-favorable economics, are siphoning them away. Distributors of indie movies generally want theatrical release, but cinema marketing costs are a perennial obstacle. … [Read more...] about Indies Battle Cinema Marketing Costs

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  • Film Fest Ovations Stoke Marketing
  • Radio Pitches Wide Reach for Movie Ads
  • Amazon Emerging as Major Movie Studio
  • ‘Minecraft’ Ignites Rowdy Cinema Rally
  • Fan-Made Film Trailers Flourish
  • Best Bet for Netflix: Acquiring Theatricals
  • Wow! $215 for Cinema+Meal
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