The major studios have increasingly opted to create video games tied to their movies via in-house divisions in recent years. A “Los Angeles Times” article says Universal Pictures is backpedaling, after some poor results. “Based on the 2008 movie of the same name starring Angelina Jolie, the video game [‘Wanted: Weapons of Fate’] sold only 100,000 units in the U.S. in its … [Read more...] about Uni Backpedals From Video Games
economics
Majors Exit Indie-Film Distribution
Paramount Pictures and Warner Bros. Pictures are closing or retrenching four of their indie-style specialty distribution arms, after the majors rushed into low-budget, high-brow films in the 1990s. At that time, the majors emulated Walt Disney’s indie-diversification after acquiring Miramax Film. In recent actions, Paramount Vantage is being downsized. Across town, Warner … [Read more...] about Majors Exit Indie-Film Distribution
Indie Snags Prints & Ads Funding
Prints and advertising funds provide marketing expenses for films financed with other money. Indie film company Regent Releasing says that its $50 million P&A fund hired Proud Mary Entertainment to find and contract marketing deals for its financing vehicle. Says a Regent press release, “The fund was established through Merrill Lynch to provide strategic print and … [Read more...] about Indie Snags Prints & Ads Funding
Toy Brand Screens in Cinema
A popular pre-schoolers toy brand books a one-time special movie screening "Thomas & Friends On The Big Screen" via Fathom Events. It’s part of a budding trend of non-theatrical audio/visual content showing one or a few times, mostly in slots when cinemas would otherwise be dark. "Thomas & Friends" played once at a 10 a.m. Saturday screening time with its … [Read more...] about Toy Brand Screens in Cinema