Here’s an emerging triumph in digital media marketing for a small indie film. The “New York Times” published a review about narrow-release theatrical documentary “Exit Through the Gift Shop” that calls the film an “enigma.” Here’s a documentary theatrical where film critics are crucial to its marketing. The documentary about street and graffiti artist Banksy is … [Read more...] about ‘Gift Shop’ Builds Mystery
critics
Good Reviews Can’t Save Films?
The weekend box office battle emerges as pivotal to regaining record-setting momentum and has some bad news for two films getting critics' praise. A “Los Angeles Times” article reads the tea leaves – in the form of tracking surveys – and finds the two big new films underwhelming in terms of audience appeal. Tracking surveys are movie research of audience awareness and … [Read more...] about Good Reviews Can’t Save Films?
Studios Tap Down Outside Expectations
Hollywood’s wrangling with media coverage of weekend box office grosses is a delicate balance of pre-release cajoling, begging and arm twisting in an attempt to manage expectations, writes “Los Angeles Times” columnist Patrick Goldstein. “If your movie doesn't match those opening weekend predictions come Monday morning, you're faced with an onslaught of stories … [Read more...] about Studios Tap Down Outside Expectations
Film Critics Star in Documentary
Film critics star in front of the camera for a change in “For The Love of Movies: The Story of American Film Criticism,” which is a documentary by Gerald Peary, himself a long-time critic for the “Boston Phoenix” and member of the National Society of Film Critics. The hour-and-a-half documentary includes interviews with Roger Ebert, Richard Schickel, Lisa Schwarzbaum, … [Read more...] about Film Critics Star in Documentary
Film Commercials Wow Viewers, Not Critics
Movie commercials were among the most viewed online after the Super Bowl, according to a researcher. With 10 films ads in Sunday’s pro football championship game, commercials for “Transformers 2: Revenge of the Fallen”, “Angels and Demons” and “G.I. Joe” were most popular among all categories, according to a viral video tracking report issued today by BayTSP. See press release … [Read more...] about Film Commercials Wow Viewers, Not Critics
Ranking Films Irks Critics, Liked by Audiences
Film critics assigning scaled ratings to films--anything from a number on a scale to thumbs up/down—usually would prefer not. But the public demands a simple evaluation metric available at a glance. Those evaluation rankings have evolved into various scales or “star” systems; that’s stars as in one star bad and five stars tops. “Critics tend to loathe the system and … [Read more...] about Ranking Films Irks Critics, Liked by Audiences
Oscar Films Roll Out Gradually
Oscar contenders are being screened all over Hollywood for industry insiders who are award voters, but have barely cracked the heartland of America, according to a “New York Times” article. That’s because distribution strategies call for slow roll-outs to theaters in increments. Notes the article by Michael Cieply, “‘Frost/Nixon,’ described far and wide as a favorite in the … [Read more...] about Oscar Films Roll Out Gradually