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Carmaker Flakes Out on ‘Blade Runner’

January 11, 2019 by Robert Marich Leave a Comment

Gosling and Ford

The company behind “Blade Runner 2049” is suing French automaker Peugeot alleging it reneged on a big tie-in promotion with the sci-fi movie from 2017. Alcon Entertainment filed the legal action asserting that Peugeot failed to perform on paying a promised $500,000 cash fee and accompanying advertising support of $30 million. The complaint said that another unidentified … [Read more...] about Carmaker Flakes Out on ‘Blade Runner’

Netflix, Other Streamers Walk Tightrope on Theatrical Runs

November 17, 2018 by Robert Marich Leave a Comment

The great unresolved issue of this era of cinema is how video streamers like Netflix will alter theatrical release. The answer unfolds slowly with Netflix, which is the streamer least committed to theatrical -- inching back to cinema. Streamers originating and acquiring theatrical films for their online services pursue different strategies for the cinema window. Amazon … [Read more...] about Netflix, Other Streamers Walk Tightrope on Theatrical Runs

Ad Spend, Audience Test Central in Beatty Film Spat

September 15, 2018 by Robert Marich Leave a Comment

beatty hughes movie

Warren Beatty's passion project "Rules Don't Apply" became a financial flop in 2016 at the box office, but still-boiling lawsuits from investors reveals behind-the-scenes disputes over marketing. Creative talent, financiers and studio executives battled over interpreting audience reactions in prerelease test screenings, selection of its holiday release date, creative … [Read more...] about Ad Spend, Audience Test Central in Beatty Film Spat

Analyst Blames ‘Poor Marketing’ in ‘Star Wars’ Stumble

June 6, 2018 by Robert Marich Leave a Comment

hans solo flop

A Wall Street stock analyst says "Solo: A Star Wars Story" stumbled at the box office because Walt Disney Studios didn't present a credible replacement to the Hans Solo character, immortalized by Harrison Ford in the early "Star War" movies. This most interesting film critic of "Solo" is Doug Creutz, who is a veteran media analyst at investment house Cowen & Co., and … [Read more...] about Analyst Blames ‘Poor Marketing’ in ‘Star Wars’ Stumble

MoviePass Risks Becoming MoviePast

May 22, 2018 by Robert Marich Leave a Comment

movie theaters

Flat-monthly-fee cinema ticket subscription service MoviePass is at a crossroads. Shares of its parent (NasdaqCM: ticker symbol HMNY) peaked at $32.90 a share back in October when MoviePass cut its monthly fee, which swelled its subscribers that now number about 2.7 million. But as losses mounted, share price collapsed to a penny-stock level under 60 cents today, amid … [Read more...] about MoviePass Risks Becoming MoviePast

‘Tonya’ Source Demands Journos Avoid Controversy

January 12, 2018 by Robert Marich Leave a Comment

Arm-twisting reporters so they don’t ask talent about touchy subjects is a shadowy part of celebrity press interviews but has popped into the open for the movie “I, Tonya.” The drama with bursts of deadpan comedy stars Margot Robbie portraying ice skater Tonya Harding during the real-life crime perpetrated by Harding's entourage that maimed her main rival in 1994. “The … [Read more...] about ‘Tonya’ Source Demands Journos Avoid Controversy

Did Angry Fanboys Rip ‘Jedi’ for Feminism?

December 21, 2017 by Robert Marich Leave a Comment

There's a buzz questioning whether riled-up fanboys drove down user-ratings for “Star Wars: The Last Jedi” for its alleged feminist-friendly orientation. A Variety article by Todd Spangler notes that movie rating website Rotten Tomatoes reported that film critics gave “Jedi” a lofty 92% rating, but the website’s users just 54%. There were claims that automated bots unleashed … [Read more...] about Did Angry Fanboys Rip ‘Jedi’ for Feminism?

Disney Retaliates Against Newspaper By Blocking Reviewers

November 4, 2017 by Robert Marich Leave a Comment

Walt Disney Studios won’t give customary access to film critics from the “Los Angeles Times” for advance screenings because of displeasure for the newspaper questioning in questioning if an area Disney theme park pays its fair share of local taxes. The “Los Angeles Times” published a note to readers that accompanies its holiday movie section: “This year, Walt Disney Co. … [Read more...] about Disney Retaliates Against Newspaper By Blocking Reviewers

Dissecting ‘Geostorm’ Flop: Reshoots Couldn’t Save It

October 23, 2017 by Robert Marich Leave a Comment

geostorm movie poster

Warner Bros. disaster yarn 'Geostorm' bombed and a Deadline.com analysis lays the blame on an incoherent on-screen story that furious behind-the-scene scrambling did not completely repair. The $120+ million production grossed just $13.3 million domestically in its premiere three-day weekend to tepid reviews from critics and audiences exiting theaters. Warner Bros. Pictures … [Read more...] about Dissecting ‘Geostorm’ Flop: Reshoots Couldn’t Save It

Star Power Wanes for Leading Men

May 14, 2017 by Robert Marich Leave a Comment

Movie audiences used to revere male movie stars as god-like, but today's movie stars have meltdowns in public, showing clay feet that pierces their aura. This relates to movie marketing because star-power is diminishing as a draw, and it's no surprise why. "It's curious to see so many male megastars -- so good-looking, wealthy, undeniably privileged -- unravel so … [Read more...] about Star Power Wanes for Leading Men

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